Магистратура
2026/2027
Научно-исследовательский семинар II: Подготовка ВКР в академическом формате
ID 1136045
Статус:
Курс по выбору (Международный бизнес в странах Азиатско-Тихоокеанского региона)
Кто читает:
Департамент менеджмента
Где читается:
Санкт-Петербургская школа экономики и менеджмента
Когда читается:
2-й курс, 2, 3 модуль
Охват аудитории:
для своего кампуса
Преподаватели:
Нефедов Константин Сергеевич
Язык:
английский
Кредиты:
3
Контактные часы:
48
Course Syllabus
Abstract
This approach shifts the focus from pure academic theory to solving real-world business challenges. Instead of starting with a hypothesis to test in a lab, students begin by identifying a concrete problem in a company’s operations, strategy, or organizational behavior. They then apply relevant frameworks — from strategic management (SWOT, PEST, Porter’s Five Forces), marketing (customer journey mapping, segmentation), financial analysis (DCF, ratio analysis), and business planning (business model canvas, value proposition) — to diagnose the issue, gather and analyze data, and develop actionable recommendations. The goal is to cultivate skills in problem-framing, evidence-based decision-making, and translating insights into practical solutions that can be implemented in an organization.
Learning Objectives
- ● To Master the practical application of strategic management frameworks (SWOT, PEST, Porter's Five Forces) in real business environments ● To Develop systematic approaches to identifying and analyzing complex organizational challenges using evidence-based methodologies ● To Acquire comprehensive understanding of modern business research techniques and their implementation in decision-making processes ● To Build competencies in translating theoretical knowledge into actionable business solutions ● To Form skills in managing business transformation projects from conception to implementation
Expected Learning Outcomes
- Understanding of the basic concepts of Management theories and the main components of research process
- The knowledge of the instruments and approaches to find high quality research papers on the chosen research topic and the ability to organise the articles in a systematic way paying attention to the level of maturity of a research field and article types.
- Being able to formulate correct research questions in accordance with the formulation criteria and the chosen method.
- Understanding of the main components of research motivation and their functions, knowing the limitations of the gap-spotting approach.
- Ability to apply AI instruments for literature search. Understanding the systematic role of theoretical foundation and a research framework in a research paper and its function in literature review, discussion, and conclusion sections.
- Justifying the research design based on the formulation of the research problem and research question(s). Telling the difference between propositions and hypotheses; constructs, concepts, variables; levels of research and units of analyses. Understanding Mixed methods research design.
- Understanding of data collection steps depending on the chosen method. Ability to address data collection and sampling issues as well as bias and validity issues. Knowledge of the main components of Method and Data, Results, Discussion and Conclusion sections for article format. Knowledge of the required structure for the consulting formats.
- Knowledge of the main principles of research ethics and the consequences of research misconduct. Telling the difference between types of research presentation. Ability to target presentation audience effectively when using the main channels of conveying the information. Understanding basic tools and approaches to giving and receiving feedback
Course Contents
- Topic 1. Introduction to research in Management
- Topic 2. Topic choice and literature sources. Research motivation and research questions
- Topic 3. Theory and literature review
- Topic 4. Research design basics and components
- Topic 5. Method and Data, Results, Discussion and Conclusion
- Topic 6. Research results and research ethics. Delivering your research presentation
Assessment Elements
- Thesis First Draft presentation
- Class assignments during the course
- Active ParticipationStudents’active participation and contribution to class discussions will be assessed during the course.
- First draft text
Interim Assessment
- 2026/2027 3rd module0.145 * Active Participation + 0.21 * Thesis First Draft presentation + 0.21 * First draft text + 0.145 * Class assignments during the course
Bibliography
Recommended Core Bibliography
- Effective presentations, Comfort, J., 2009
- Management research, Easterby-Smith, M., 2012
- Research Design. Qualitative, Quantitative, and Mixed Methods Approaches, Creswell J.W., 2009
- Systematic approaches to a successful literature review, Booth, A., 2016
- The fundamentals of ethics, Shafer-Landau, R., 2012
Recommended Additional Bibliography
- Handbook for international management research, , 2007
- The literature review : a step-by-step guide for students, Ridley, D., 2012