Магистратура
2026/2027
Фандрайзинг в искусстве и культуре
Статус:
Курс по выбору (Менеджмент в индустрии впечатлений)
Кто читает:
Департамент менеджмента
Где читается:
Санкт-Петербургская школа экономики и менеджмента
Когда читается:
2-й курс, 2 модуль
Охват аудитории:
для всех кампусов НИУ ВШЭ
Преподаватели:
Шекова Екатерина Леонидовна
Язык:
английский
Кредиты:
3
Контактные часы:
24
Course Syllabus
Abstract
This course is designed to teach students the basics of how to plan and manage the finances of business projects in culture and creative industries. Students will cover the main concepts and principles of financial management and focus on evaluating financial performance and constructing financing plan. Understanding of sources of financing will be applied in practical project where students need to answer question how to raise funds and achieve financial success. The course is designed to help students to understand the cash flow streams and cost structure of the projects and it's relevance to marketing strategy. Special focus will be given to questions on how to plan, run, and manage a successful crowdfunding campaign on the fundarising platform and kickstart the way to success in fundraising.
Learning Objectives
- To understand how to manage finances
- To evaluate financial performance of your project
- To manage a crowdsourcing campaign
Expected Learning Outcomes
- The student knows basic financial ratios and can calculate them
- The student makes choice of project's funding considering its limitations and risks
- The student may apply investment decisions criteria to specific projects
- The student may use basic techniques of financial planning and budgeting
- The students knows main sources of funding, their limitations and risks
Course Contents
- Basics of financial activities. How to manage finances of your project
- Financial performance and its indicators
- Project budgeting
- Sources of funding and fundraising
- Crowdfunding
Assessment Elements
- Seminar ActivitySeminar activity includes questions based on lecture materials, case studies, practical assignments that correspond with the course topics.
- Project PresentationPrepare a project proposal for a sponsor (Gazprom). Identify the collaborative benefits for a sponsor and the amount of requested support. Prepare a presentation (5-7 slides) for your project proposal.
- ExamThe exam in written form consists of 20 questions, including open and close-ended questions that are based on lectures and seminars materials.
Interim Assessment
- 2026/2027 2nd module0.25 * Project Presentation + 0.5 * Exam + 0.25 * Seminar Activity
Bibliography
Recommended Core Bibliography
- Principles of corporate finance, Brealey, R. A., 2016
- Worth, M. J. (2016). Fundraising : Principles and Practice. Los Angeles: SAGE Publications, Inc. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1410207
Recommended Additional Bibliography
- Micic, I. (2015). Crowdfunding: Overview of the Industry, Regulation and Role of Crowdfunding in the Venture Startup. Anchor.