Магистратура
2026/2027
Креативная и цифровая экономики
Статус:
Курс обязательный (Менеджмент в индустрии впечатлений)
Кто читает:
Департамент менеджмента
Где читается:
Санкт-Петербургская школа экономики и менеджмента
Когда читается:
1-й курс, 1 модуль
Охват аудитории:
для своего кампуса
Преподаватели:
Матецкая Марина Владимировна
Язык:
английский
Кредиты:
3
Контактные часы:
24
Course Syllabus
Abstract
Within the framework of this course, students will study the following sections: Creativity as a component of human activity; Creativity and economics; Intellectual property as an object of economic relations; Creative economy as a socio-economic phenomenon; Self-realization in a creative economy, etc.
Learning Objectives
- - to understand the basic business models in creative and digital environment. To use project approach and business logic to creative ideas
- - tp know the main concepts of creative and digital economy. To understand the specifics of creative assets and labor
- - to conduct market research for new creative and digital projects
Expected Learning Outcomes
- - to know the concepts of creative and digital economy, - to understand the reasons and circumstances of creative and digital transformation of the economy - to know the main trends in the development of industries.
- - to know how to apply project management logic and technics to digital creative projects - to know how to conduct market analysis
- - identify the main trends and risks in the development of digital projects
- - knows the specifics of legislation in the creative and digital economy, legal database in Russian context and internationally
Course Contents
- Introduction. Theory and practice of creative and digital economies
- Management in digital creative industries.
- Innovations in digital economics
Bibliography
Recommended Core Bibliography
- Community without community in digital culture, Gere, C., 2012
- Handbook on the digital creative economy, , 2013
- Ratilainen, S. (2018). Digital media and cultural institutions in Russia: online magazines as aggregates of cultural services. Cultural Studies, 32(5), 800–824. https://doi.org/10.1080/09502386.2018.1429003
Recommended Additional Bibliography
- Macro, Meso and Micro Factors for creative Industry Development: Continuous Improvements and Syst... : a monograph, , 2015