Магистратура
2026/2027
Стратегический менеджмент
ID 1161572
Статус:
Курс обязательный (Менеджмент в индустрии впечатлений)
Кто читает:
Департамент менеджмента
Где читается:
Санкт-Петербургская школа экономики и менеджмента
Когда читается:
1-й курс, 1, 2 модуль
Охват аудитории:
для всех кампусов НИУ ВШЭ
Преподаватели:
Лещенко Наталья Петровна
Язык:
английский
Кредиты:
6
Контактные часы:
48
Course Syllabus
Abstract
This course provides a comprehensive introduction to the fundamentals of strategic management. Students learn to apply strategic analysis tools to evaluate an organisation's position and make informed decisions. The course builds a solid understanding of core strategic management concepts and explores how businesses achieve success by leveraging their competitive advantages.
Throughout the course, students become familiar with key strategic management terminology and frameworks, which they will use in their future professional work. The course covers essential theories, principles and practices that support effective strategic management in business environment.
Topics include the foundations of strategic management theory, the concept and purpose of strategies, tools for strategic analysis, business models and the different levels of strategy. Students gain insight into the diverse responsibilities of managers at various organisational levels and develop an appreciation for the complexity of strategic management.