Магистратура
2026/2027
Языковая локализация
ID 1160913
Статус:
Курс обязательный (Прикладная лингвистика: обучение иностранному языку и перевод в цифровой среде)
Кто читает:
Департамент иностранных языков
Где читается:
Санкт-Петербургская школа гуманитарных наук и искусств
Когда читается:
2-й курс, 1-3 модуль
Охват аудитории:
для своего кампуса
Язык:
английский
Кредиты:
6
Контактные часы:
76
Course Syllabus
Abstract
This course introduces students to the professional competencies in the field of language localization of digital products and multimodal texts. The course covers the full localization cycle: from analyzing cultural specificity and product internationalization to adapting software, websites, video games, advertising campaigns, comics, and audiovisual content. Special attention is paid to cross-cultural aspects, technical constraints (string length, timecodes, UI elements), and the use of modern CAT tools and AI technologies in the localization process. Students develop skills in critical analysis of source materials, selection of optimal localization strategies (transcreation, full adaptation, or standardized translation), and quality assessment of the final product.
Learning Objectives
- To introduce students to the key concepts and terminology related to language localization, internationalization, and translation
- To build students’ awareness about the GILT model and its implications for bringing products to international markets
- To develop students’ practical skills in localizing software, websites, video games, audiovisual content, and advertising materials
- To improve students’ critical thinking and analytical skills regarding cross-cultural adaptation and quality assurance in localization
- To familiarize students with modern CAT-tools, terminology management systems, and AI applications in localization workflows
Expected Learning Outcomes
- To know and explain the stages and processes of GILT (Globalization, Internationalization, Localization, Translation) – a four-stage model for bringing products to international markets
- To be proficient in cross-cultural models and their influence on content perception
- To be able to analyze technical and linguistic features of software, website, game, and mobile application localization
- To be capable of applying transcreation and cultural adaptation strategies when working with advertising slogans, naming, and game dialogues
- Critically evaluate curricula, materials, and digital and AI tools from the perspective of their alignment with localization principles and their impact on product quality and user experience
- To be able to develop a comprehensive localization project for a media product, including analysis, glossary, style guide, translation samples, and quality assurance
- To be prepared to apply localization principles in research and professional activities, including the analysis of multimodal content, preparation of subtitles, and creation of localized user interfaces
Course Contents
- Introduction to Localization. GILT and Localization Model.
- Cross-Cultural Aspects of Localization.
- Software and Website Localization. UI/UX Writing.
- Video Game Localization.
- Audiovisual Translation: Subtitling.
- Audiovisual Translation: Dubbing and Voice-Over.
- Advertising and Naming.
- Comic and Graphic Novel Localization.
- Technical Documentation and Specifications.
- Localization Project Management.
- AI and Neural Networks in Localization.
- Final Session
Interim Assessment
- 2026/2027 1st module1 * Домашняя работа
- 2026/2027 3rd module0.7 * Домашняя работа + 0.3 * Проект
Bibliography
Recommended Core Bibliography
- A critical introduction to translation studies, Boase-Beier, J., 2011
- Fundamentals of Translation : учебное пособие - 978-5-7038-5337-5 - Бутенко Ю. И., Маргарян Т. Д. - 2020 - Москва: МГТУ им. Н.Э. Баумана - https://ibooks.ru/products/374658 - 374658 - iBOOKS
- Молнар, А. А. Improve your translation skills : учебное пособие / А. А. Молнар, Ж. В. Кургузёнкова, Л. В. Кривошлыкова. — 2-е изд., стер. — Москва : ФЛИНТА, 2019. — 118 с. — ISBN 978-5-9765-3898-6. — Текст : электронный // Лань : электронно-библиотечная система. — URL: https://e.lanbook.com/book/119061 (дата обращения: 00.00.0000). — Режим доступа: для авториз. пользователей.
Recommended Additional Bibliography
- Becoming a translator : an introduction to the theory and practice of translation, Robinson, D., 2012
- Handbook of translation studies, ,