Магистратура
2026/2027
Цифровая трансформация бизнеса
Статус:
Курс обязательный (Аналитика данных для бизнеса и экономики)
Кто читает:
Департамент менеджмента
Где читается:
Санкт-Петербургская школа экономики и менеджмента
Когда читается:
2-й курс, 1 модуль
Охват аудитории:
для всех кампусов НИУ ВШЭ
Преподаватели:
Хазиева Наталья Евгеньевна
Язык:
английский
Кредиты:
3
Контактные часы:
28
Course Syllabus
Abstract
In today's rapidly evolving business landscape, the ability to navigate the digital realm and adapt with agility is paramount for organizational success. This module has been crafted to equip you with the knowledge, skills, and strategic insights needed to thrive in the ever-changing world of business and consulting.
The course is devoted to different aspects of digital transformation of business. The first module covers the history of industrial revolutions, a special attention is given to Fourth industrial revolution (Industry 4.0). Different sides of digital transformation are considered, many examples based on real companies are given. A part of the course covers revolution of IT platforms themselves. Considerable time is reserved for deep dive into modern technologies which usually being considered as a base of digital business transformation. Complex cases of successful and unsuccessful transformation of real companies are on the focus as well. Social and humanitarian consequences of digital transformation analyzed at the last module.
Learning Objectives
- • Understanding the history of industry development from mid XVII century till now
- • Knowledge about Industry 4.0, current status and expectations about further industry development processes
- • Detailed understanding about 9 aspects of digital transformation
- • Knowledge about 3 IT platforms and how they support the industry development
- • Understanding of difference between digital companies and companies to be digitalized
- • Ability to make an analysis of competitive landscape in a particular industry
- • High level understanding of main technologies which drive digital transformation
- • Understanding of organizational structure and organizational agility for digital transformation
- • Understanding of social and humanitarian consequences of massive digital transformation
Expected Learning Outcomes
- Comprehensive Understanding of Digital Transformation (Knowledge and Comprehension)
- Proficient in Cultivating Organizational Agility (Application and Synthesis)
- Strategic Integration Skills (Application and Analysis)
- Consulting in the Digital Era (Synthesis and Evaluation)
Course Contents
- Introduction to Digital Transformation
- Economics of Innovation and Trends in Digital Innovation
- 3 platforms in IT
- Approaches of Digital Transformation and Most demanded technologies
- Organizational structure, Organizational Culture, Adaptive Leadership
- Change Management. Organizational Agility.
- Practice of digital transformation
Assessment Elements
- Case study assignmentBased on the presented case, students complete assignments related to the case content, drawing from the studied material
- Project_TransformationTeamwork of students. Based on an existing company, analyze and describe any business process, visualizing it using any notation. Suggest how the business process can be improved with the implementation of digital technologies. Display the business process considering the changes, draw conclusions about the results and effectiveness (as is - to be).
- AI implicationTeam work. Demonstrate how AI tools can be used to revive bankrupt companies (for example, Kodak, Nokia, etc.). First, analyze why the company faced difficulties, assess its digital maturity, and then propose how it can restore its business, paying attention to elements of digital transformation and modern technologies. Provide the report in the form of slides (4-6 slides).
- ExamQuiz consists of 40 questions and lasts 40 minutes. Only one answer is correct. This exam consists of multiple-choice, yes/no questions and open questions. A student is required to fill in a form in an electronic format (SmartLMS)/printed format. The exam includes key concepts covered by the course. Students take this exam individually.
Interim Assessment
- 2026/2027 1st module0.25 * Exam + 0.25 * Project_Transformation + 0.25 * Case study assignment + 0.25 * AI implication
Bibliography
Recommended Core Bibliography
- Westerman, G., McAfee, A., & Bonnet, D. (2014). Leading Digital : Turning Technology Into Business Transformation. Harvard Business Review Press.
Recommended Additional Bibliography
- Schwab, K., & Davis, N. (2018). Shaping the Future of the Fourth Industrial Revolution (Vol. First American edition). New York: Currency. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1735840