Бакалавриат
2026/2027
Медиаэтика
Статус:
Курс обязательный (Медиакоммуникации)
Кто читает:
Департамент медиа
Где читается:
Санкт-Петербургская школа гуманитарных наук и искусств
Когда читается:
2-й курс, 2 модуль
Охват аудитории:
для своего кампуса
Преподаватели:
Тюркин Михаил Вячеславович
Язык:
английский
Кредиты:
3
Контактные часы:
40
Course Syllabus
Abstract
The course “Media Ethics” will cover relevant discussions in the fields of media philosophy, media anthropology and media cultural studies and introduce the students to the complex and evolving landscape of ethical considerations in the realms of traditional and new media. These include journalism, public relations, advertising, blogging, SMM, design, photography, etc. Particular emphasis will be placed on the impact of current technological achievements (digitalization, AI, neural networks, VR and AR) as well as soсial trends and movements (the so-called ‘new ethics’, ‘cancel culture’, BLM, #MeToo) on the moral aspects of the functioning of the contemporary media industry. The students will be given insights into ethical dilemmas faced by media practitioners when dealing with fake news, misinformation, privacy concerns, conflicts of interest, coverage of military conflicts and moral feelings of various social groups. They will examine case studies and real-world examples to critically analyze the moral decisions made by media professionals. By the end of the course, students will get a deeper understanding of the importance of ethical standards and develop the skills to navigate moral challenges in their own media activities.
Learning Objectives
- The familiarization of students with the key concepts and debates in academia and media industry concerning ethical regulation of the contemporary media system.
- The ability to practically implement this theoretical apparatus in media production and media analytics.
Expected Learning Outcomes
- Students understand the social, cultural, and economic origins of ethics
- Students are aware of the role reputation plays in contemporary society and the media industry
- Students have the skills of ethical analysis of media discourse
- Students can critically analyze the impact of technological achievements on the evolution of media ethics
- Students can critically analyze the impact of current cultural trends and social movements on the evolving landscape of media ethics
- Students understand the methods of ethical regulation of ‘journalistic’ and ‘non-journalistic’ media
- Students are capable of reckoning ethical dilemmas in the production, distribution, and consumption of media content
- Students understand and apply the guidelines of the basic codes of media ethics in their daily professional practice
- Students can participate in public debates on media ethics in compliance with ethical rules and standards
- Students understand and follow the rules and standards of ethical behavior when dealing with media professionals, newsmakers, sources of information, and audiences
- Students are capable of using storytelling techniques to create content on controversial topics that have to do with media ethics.
Course Contents
- 1. Introduction to Media Ethics
- 2. Journalism Ethics and Ethical Codes
- 3. Gathering Information: Ethical Aspects
- 4. Distribution of Information: Ethical Aspects
- 5. New Media, New Ethics?
- 6. Cyber Ethics, Digital Ethics, and Media Ethics
- 7. The New Social Trends and Media Ethics
- 8. Reputation Management and Ethics
- 9. Ethical Regulation of PR and Advertising
Assessment Elements
- Participation during the classesStudents participate in discussions in the classroom with the teacher and with each other, forming dialogical communication, and demonstrating background erudition as well as knowledge gained during the preparation for the class. Discussions are centered around research papers, journalistic materials, audio, and video content the teacher asks them to familiarize themselves with in advance. They can also be based on the presentation the students prepare for the class on media ethics-related topics given by the instructor beforehand.
- TestStudents take a test to check their knowledge of key course-related issues. The tasks include 10 closed and 10 open questions, which require answers in the form of a mini-essay.
- Media ProjectThe students are expected to write individually or in small groups (4-6 persons) an analytical article, expert interview or any other text and to make a multimedia longread based on it. Alternatively, they generate media content in different genres and formats, including video, podcast, series of posts, etc. The students’ publication is supposed to be relevant to the current news agenda and raise media ethical issues. The size of the text is 10000-16000 characters. The timing of audio or video content is 5-20 minutes. The topic, format, and genre should be chosen and discussed with the tutor in advance.
Interim Assessment
- 2026/2027 2nd module0.4 * Media Project + 0.3 * Test + 0.3 * Participation during the classes
Bibliography
Recommended Core Bibliography
- Clifford G. Christians, Mark Fackler, Kathy Brittain Richardson, & Peggy Kreshel. (2020). Media Ethics : Cases and Moral Reasoning. Routledge.
- Global Media Ethics: Problems and Perspectives, edited by Stephen J. A. Ward, John Wiley & Sons, Incorporated, 2013. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=1120866 - ЭБС ProQuest Ebook Central - Academic Complete.
- Дзялошинский, И. М. Профессиональная этика журналиста : учебник и практикум для вузов / И. М. Дзялошинский. — 2-е изд. — Москва : Издательство Юрайт, 2025. — 445 с. — (Высшее образование). — ISBN 978-5-534-19988-8. — Текст : электронный // Образовательная платформа Юрайт [сайт]. — URL: https://urait.ru/bcode/561220 (дата обращения: 02.07.2026).
Recommended Additional Bibliography
- Herman, E. S., & Chomsky, N. (2002). Manufacturing Consent : The Political Economy of the Mass Media. New York: Pantheon. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=732779
- Müller, D. (2014). Journalism Ethics for the Digital Age. Scribe.
- Лазутина, Г. В. Профессиональная этика журналиста : учебник и практикум для вузов / Г. В. Лазутина, И. Н. Денисова. — 5-е изд., испр. и доп. — Москва : Издательство Юрайт, 2025. — 241 с. — (Высшее образование). — ISBN 978-5-534-15481-8. — Текст : электронный // Образовательная платформа Юрайт [сайт]. — URL: https://urait.ru/bcode/560004 (дата обращения: 02.07.2026).