2026/2027
Английский язык для специальных целей. Деловой английский: анализ и решение кейсов - 3
Статус:
Факультатив
Кто читает:
Департамент иностранных языков
Где читается:
Санкт-Петербургская школа гуманитарных наук и искусств
Когда читается:
1-3 модуль
Охват аудитории:
для всех кампусов НИУ ВШЭ
Язык:
английский
Кредиты:
3
Контактные часы:
48
Course Syllabus
Abstract
The course has been designed for students who are interested in business, in local and international companies, and, in practical, aspects of business. Through studying business cases, students will develop their English speaking skills, improve their business vocabulary, reading and business writing skills. Students will participate in debates about the given cases, when they will express their opinion on various aspects of running a business. The course is practice-oriented, and the students will not only improve their English, but will study practical aspects of business, using examples of one or two companies.
Learning Objectives
- The aim of the course is to develop an English communicative competence (at least B2+ CEFR http://www.cambridgeenglishteacher.org/what_is_this), including linguistic, sociolinguistic, sociocultural, discourse and strategic competence, as well as to develop academic skills necessary for using English for studying, research and professional activities.
Expected Learning Outcomes
- Овладение: cоциокультурной и коммуникативной компетенцией в ситуациях делового общения; эффективными стратегиями чтения; навыками критического анализа и выявления ключевых элементов бизнес кейсов; эффективными стратегиями проведения деловых встреч и переговоров; рефлексивными и аналитическими навыками принятия решений; навыками делового письма, резюмирования и подведения итогов; навыков аудирования; понимание и учет социо-культурных различий в международной коммуникации
- Показать знание принципов визуализации данных
- Понимать шаги, необходимые для развития стратегий эффективной (деловой) коммуникации
- Понимать, как общаться с различной целевой аудиторией
- Проводить критический анализ бизнес текстов
- Master sociocultural and communicative competence in business communication situations
- Apply effective reading strategies
- Demonstrate skills in critical analysis and identification of key elements of business cases
- Apply effective strategies for conducting business meetings and negotiations
- Demonstrate reflective and analytical decision-making skills
- Apply business writing, summarising, and reporting skills
- Account for sociocultural differences in international communication
- Demonstrate knowledge of data visualisation principles
- Master the steps for developing effective business communication strategies
- Adapt your messaging for diverse target audiences
- Conduct critical analysis of business texts
Course Contents
- Intercultural Communication in Business
- Test 1 (Case 1)
- Business and Leadership
- Test 2 (Case 2)
- Marketing Management
- Persuasion Techniques in Business
- How Different is Different (a Case-Study)
- Project
Assessment Elements
- Independent WorkProjects and any types of prepared oral and written responses. Tasks requiring oral assessment may be checked on a sample basis. Per module, each student must have at least three grades for independent work. The types of independent work and the total number of required grades are determined by the instructor depending on the group level.
- Test/Control workIntermediate written assignments of various types (test tasks on lexical and grammatical material covered, reading and listening comprehension tests, paragraph and essay writing tasks, etc.). Tests are conducted at least once per topic. At the end of Module 1, a Module 1 test is conducted, which may include a reading test, listening test, and vocabulary/grammar test.
- Oral AssessmentAny types of tasks assessing unprepared oral speech: responses to task cards, questions, participation in debates, etc. Per module, each student must have at least three grades for full unprepared oral responses.
- ProjectThe final assessment component is the presentation and defence of the project. Individual and group projects are allowed. The project defence is conducted within 10 calendar days before the examination period. All current grades are rounded to one decimal place during Modules 1–3. The final course grade is rounded to a whole number only at the end of the course, after the final test.
Interim Assessment
- 2026/2027 3rd module0.25 * Test/Control work + 0.3 * Project + 0.2 * Oral Assessment + 0.25 * Independent Work
