Магистратура
2026/2027
Семинар наставника "Анализ потребительского поведения"
Статус:
Курс обязательный (Аналитика данных для бизнеса и экономики)
Кто читает:
Департамент менеджмента
Где читается:
Санкт-Петербургская школа экономики и менеджмента
Когда читается:
2-й курс, 1-4 модуль
Охват аудитории:
для своего кампуса
Язык:
английский
Кредиты:
3
Контактные часы:
8
Course Syllabus
Abstract
This seminar is designed for students enrolled in the Customer Analytics track. It helps students shape their individual learning paths and identify their own educational goals. The academic mentor offers guidance on project work, choosing an academic supervisor, and selecting elective courses – both within the student’s major and from the university‑wide Magolego course offering.
Learning Objectives
- Develop an individual learning trajectory aligned with students' academic and professional goals
- Enable students to understand the core principles of project and research work, recognise the specific features of implementing practical projects in customer analytics, and apply research methodologies to real business problems
Expected Learning Outcomes
- Students can choose and formulate appropriate directions of their research, evaluate their practical value and theoretical contribution
- Add to implement sustainable development principles in research projects
- Students choose appropriate methods of research in Marketing
Course Contents
- Customer analytics as a professional activity and the area of research
- Research Methods and trends in Marketing
- Sustainable development in Marketing
- Soft skills for analysts
