Магистратура
2026/2027
Ведение бизнеса в Индии
Статус:
Курс по выбору (Международный менеджмент / Master in International Management)
Где читается:
Высшая школа бизнеса
Когда читается:
1-й курс, 3 модуль
Охват аудитории:
для всех кампусов НИУ ВШЭ
Язык:
английский
Кредиты:
3
Контактные часы:
24
Course Syllabus
Abstract
The course is focused on the main trends of doing business in India from two perspectives: business environment taking into account the political, legislative, economic, socio-demographic and cultural environment issues, and internal companies’ environment, considering differences in national culture and its management implications. Students are provided with a clear understanding of the current business trends related to trade, management and business in India, as well as the explanation on how to set up own business in this region. The course will give perspective on what will be countries’ place in global economics, international trade and investments models.
Learning Objectives
- To gain the brief knowledge of the economic history and current economic situation in China
Expected Learning Outcomes
- • Ability: to use statistical data, analytical national and industry reviews, research publications, and the latest business news to analyze the current conditions of starting and expanding a foreign business and make strategic decisions regarding the ways of establishing a new business with foreign participation.
- Knowledge: of the political, economic, financial, and cultural context of entering the Asian markets and the unique opportunities and challenges of working in their business environments.
- Ability to use statistical data, analytical national and industry reviews, research publications, and the latest business news to analyze the current conditions of starting and expanding a foreign business and make strategic decisions regarding the ways of establishing a new business with foreign participation.
- Ability to use statistical data, analytical national and industry reviews, research publications, and the latest business news to analyze the current conditions of starting and expanding a foreign business and make strategic decisions regarding the ways of establishing a new business with foreign participation
- Knowledge of the political, economic, financial, and cultural context of entering the Asian markets and the unique opportunities and challenges of working in their business environments.
Course Contents
- China and India
- Business Context and Business Management in East Asia (a) Environment and Market, Trend Analysis; (b) Competition; (c) Local Business Cultures and Management; (d) Nature of Entrepreneurship; (e) Marketing and Branding, Gender, Corporate Social Responsibility
- Introduction to Economic History of East Asia (a) Rapid Economic Growth, (b) Rapid Structural Change and Changing Competitive Advantages, (c) Growing Regionalization and Internationalization of the Economies, (d) Social Dimensions and Consequences
- Introduction Defining Globalization and International Business. (a) The Historical Perspective of Globalization of Business; (b) the Concept of Globalization; (c) The Reasons for Support and Criticism of Globalization; (d) Global Business Expansion Strategy; (e) the Concept of International Business and the Motives for International Business Expansion; (f) Strategy for Managing Business in the Globalization Era
- Lecture 1-2. Introduction to the course. Introduction to the course. Economic development of the main Asian countries in XX-XXI century. Introduction to Business in Asia. Why is Asia the Center of Global Economic Growth?
- Lecture 4. Seminar 2. Japan: Corporate Culture and Management
- Lecture 5. Seminar 3. South Korea: Chaebols and the Innovative Economy
- Introduction Defining Globalization and International Business
Interim Assessment
- 2026/2027 3rd module0.3 * Essay + 0.4 * Test + 0.2 * Group Presentation + 0.1 * In-Class Assignment
Bibliography
Recommended Core Bibliography
- Digitalization and Asia-Pacific business models : at the crossroads of multiple cultures, innovation and value creation, , 2023
- Global business : management, Willcocks, L. P., 2021
- Hiram Ting, Ling, J., & Jun Hwa Cheah. (2020). Editorial: It Will Go Away!? Pandemic Crisis and Business in Asia. Asian Journal of Business Research, 10(1), I–VII. https://doi.org/10.14707/ajbr.200072
- Kieke Okma, & Michael K. Gusmano. (2020). Aging, Pensions and Long-term Care: What, Why, Who, How?; Comment on “Financing Long-term Care: Lessons From Japan.” International Journal of Health Policy and Management, 9(5), 218–221. https://doi.org/10.15171/ijhpm.2019.117
Recommended Additional Bibliography
- Mobile communication and online falsehoods in Asia : trends, impact and practice, , 2023
- The global business environment : challenges and responsibilities, Morrison, J., 2017