Магистратура 2026/2027

Ведение бизнеса в Китае

Статус: Курс обязательный (Международный менеджмент / Master in International Management)

Кто читает: Департамент стратегического и международного менеджмента

Где читается: Высшая школа бизнеса

Когда читается: 1-й курс, 3 модуль

Охват аудитории: для своего кампуса

Преподаватели: Веселова Людмила Сергеевна

Язык: английский

Кредиты: 3

Контактные часы: 24

Course Syllabus

Abstract

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Learning Objectives

• To gain the brief knowledge of the economic history and current economic situation in China

Expected Learning Outcomes

• Knowledge: of the political, economic, financial, and cultural context of entering the Asian markets and the unique opportunities and challenges of working in their business environments.
• Understanding of Business Context and Business Management in Asia (a) Environment and Market, Trend Analysis; (b) Competition; (c) Local Business Cultures and Management; (d) Nature of Entrepreneurship; (e) Marketing and Branding, Gender, Corporate Social Responsibility
• Understanding of Economic History of Asia

Course Contents

• Lecture 1-2. Introduction to the course. Introduction to the course. Economic development of the main Asian countries in XX-XXI century. Introduction to Business in Asia. Why is Asia the Center of Global Economic Growth?
• Lecture 3. Seminar 1. China: Economic giant. State and business
• Lecture 4. Seminar 2. Japan: Corporate Culture and Management
• Lecture 5. Seminar 3. South Korea: Chaebols and the Innovative Economy
• China and India
• Lecture 6. Seminar 4. India: Diversity and Contrasts. Business in a Complex Democracy

Assessment Elements

• Group Presentation
• Test
• Essay
• In-Class Assignment

Interim Assessment

• 2026/2027 3rd module
  0.1 * Essay + 0.3 * Group Presentation + 0.2 * In-Class Assignment + 0.4 * Test

Bibliography

Recommended Core Bibliography

• Britzelmaier. (2016). Business in China. [N.p.]: Kiehl Verlag. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1697280
• Digitalization and Asia-Pacific business models : at the crossroads of multiple cultures, innovation and value creation, , 2023

Recommended Additional Bibliography

• China's international socialization of political elites in the belt and road initiative, Tudoroiu, T., 2021

Authors

• TSARKOV IGOR NIKOLAEVICH
• Prostakov Ivan Valerievich