Бакалавриат
2026/2027
Предпринимательство
ID 1207383
Статус:
Курс обязательный (Цифровой маркетинг)
Кто читает:
Департамент маркетинга и предпринимательства
Где читается:
Факультет менеджмента (Нижний Новгород)
Когда читается:
3-й курс, 4 модуль
Охват аудитории:
для своего кампуса
Преподаватели:
Малик Мухаммад Сармад
Язык:
английский
Кредиты:
3
Контактные часы:
40
Course Syllabus
Abstract
At the end of the course, students should be able to imagine the different roles of entrepreneurship in society, at the organisational level and in their own lives. The study of the course should contribute to the entrepreneurial mindset necessary for success in modern business. As a result of the discipline the student will master the tools of generating ideas, searching for entrepreneurial opportunities, analysing the market and business environment, and calculating the financial performance of a project.
Learning Objectives
- As a result of the discipline the student will master the tools of generating ideas, searching for entrepreneurial opportunities, analysing the market and business environment, and calculating the financial performance of a project.
Expected Learning Outcomes
- The student should know the key characteristics of the entrepreneurs, understand the main stages of the entrepreneurial project development
- The student should understand the key concept of entrepreneurship, different types of entreprneeurship, the role of entrepreneurship in the economy
- Students' ability to design value proposition, develop a business-model, test hipothesis.
- Ability to develope a fundraising strategy for the entrepreneurial project
- Ability to analyze the resources necessity of the project, assess the core resources and form competitive advantage of the entrepreneurial project.
- Ability to conduct a primary market analysis: customers, competitors, industry. Is able to assess the market potential
- Students' ability to design a budget of income and expenses for entrepreneurial project, calculate the main financial indicators for entrepreneurial project
- The student are able to prepare a speech of the project for potential investors and partners
Course Contents
- Entrepreneurial characteristics, entrepreneurship as a process
- Risks, Ethics, and Sustainability
- Foundations of Entrepreneurship
- The Entrepreneurial Ecosystem in Russia
- Market Research & Business Model Pivoting
- Opportunity Identification
- Calculation of project financial indicators
- Market Entry and Scaling up
Bibliography
Recommended Core Bibliography
- Aulet, B., Ursache, M., & Snyder, C. (2017). Disciplined Entrepreneurship Workbook. Hoboken, NJ: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1487845
Recommended Additional Bibliography
- Jerzy Cieślik. (2017). Entrepreneurship in Emerging Economies. Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.b.spr.sprbok.978.3.319.41721.9