2026/2027
Креативная и цифровая экономики
Статус:
Маго-лего
Кто читает:
Департамент менеджмента
Где читается:
Санкт-Петербургская школа экономики и менеджмента
Охват аудитории:
для своего кампуса
Преподаватели:
Матецкая Марина Владимировна
Язык:
русский
Кредиты:
3
Контактные часы:
24
Программа дисциплины
Аннотация
Within the framework of this course, students will study the following sections: Creativity as a component of human activity; Creativity and economics; Intellectual property as an object of economic relations; Creative economy as a socio-economic phenomenon; Self-realization in a creative economy, etc.
Цель освоения дисциплины
- - to understand the basic business models in creative and digital environment. To use project approach and business logic to creative ideas
- - tp know the main concepts of creative and digital economy. To understand the specifics of creative assets and labor
- - to conduct market research for new creative and digital projects
Планируемые результаты обучения
- - to know the concepts of creative and digital economy, - to understand the reasons and circumstances of creative and digital transformation of the economy - to know the main trends in the development of industries.
- - to know how to apply project management logic and technics to digital creative projects - to know how to conduct market analysis
- - identify the main trends and risks in the development of digital projects
- - knows the specifics of legislation in the creative and digital economy, legal database in Russian context and internationally
Содержание учебной дисциплины
- Introduction. Theory and practice of creative and digital economies
- Management in digital creative industries.
- Innovations in digital economics
Список литературы
Рекомендуемая основная литература
- Agency : starting a creative firm in the age of digital marketing, Webb, R., 2015
- Collaborative translation : from the Renaissance to the digital age, , 2017
- Community without community in digital culture, Gere, C., 2012
- Creative project management : innovative project options to solve problems on time and under budget, Dobson, M. S., 2010
- Entrepreneurship and creative economy : process, practice and policy, , 2011
- Experiencing project management : projects, challenges and lessons learned, , 2010
- Handbook on the digital creative economy, , 2013
- Ratilainen, S. (2018). Digital media and cultural institutions in Russia: online magazines as aggregates of cultural services. Cultural Studies, 32(5), 800–824. https://doi.org/10.1080/09502386.2018.1429003
- Rocamora, A. (2017). Mediatization and Digital Media in the Field of Fashion. Fashion Theory: The Journal of Dress, Body & Culture, 21(5), 505–522. https://doi.org/10.1080/1362704X.2016.1173349
Рекомендуемая дополнительная литература
- A framework for linking projects and project management methods, Dale, T., 2008