2026/2027
Фандрайзинг в искусстве и культуре
Статус:
Маго-лего
Кто читает:
Департамент менеджмента
Где читается:
Санкт-Петербургская школа экономики и менеджмента
Охват аудитории:
для всех кампусов НИУ ВШЭ
Преподаватели:
Шекова Екатерина Леонидовна
Язык:
русский
Кредиты:
3
Контактные часы:
24
Программа дисциплины
Аннотация
This course is designed to teach students the basics of how to plan and manage the finances of business projects in culture and creative industries. Students will cover the main concepts and principles of financial management and focus on evaluating financial performance and constructing financing plan. Understanding of sources of financing will be applied in practical project where students need to answer question how to raise funds and achieve financial success. The course is designed to help students to understand the cash flow streams and cost structure of the projects and it's relevance to marketing strategy. Special focus will be given to questions on how to plan, run, and manage a successful crowdfunding campaign on the fundarising platform and kickstart the way to success in fundraising.
Цель освоения дисциплины
- To understand how to manage finances
- To evaluate financial performance of your project
- To manage a crowdsourcing campaign
Планируемые результаты обучения
- The student knows basic financial ratios and can calculate them
- The student makes choice of project's funding considering its limitations and risks
- The student may apply investment decisions criteria to specific projects
- The student may use basic techniques of financial planning and budgeting
- The students knows main sources of funding, their limitations and risks
Содержание учебной дисциплины
- Basics of financial activities. How to manage finances of your project
- Financial performance and its indicators
- Project budgeting
- Sources of funding and fundraising
- Crowdfunding
Элементы контроля
- Seminar ActivitySeminar activity includes questions based on lecture materials, case studies, practical assignments that correspond with the course topics.
- Project PresentationPrepare a project proposal for a sponsor (Gazprom). Identify the collaborative benefits for a sponsor and the amount of requested support. Prepare a presentation (5-7 slides) for your project proposal.
- ExamThe exam in written form consists of 20 questions, including open and close-ended questions that are based on lectures and seminars materials.
Промежуточная аттестация
- 2026/2027 2nd module0.25 * Project Presentation + 0.5 * Exam + 0.25 * Seminar Activity
Список литературы
Рекомендуемая основная литература
- Principles of corporate finance, Brealey, R. A., 2016
- Worth, M. J. (2016). Fundraising : Principles and Practice. Los Angeles: SAGE Publications, Inc. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1410207
Рекомендуемая дополнительная литература
- Micic, I. (2015). Crowdfunding: Overview of the Industry, Regulation and Role of Crowdfunding in the Venture Startup. Anchor.