Цифровая трансформация бизнеса

2026/2027

Статус: Маго-лего

Кто читает: Департамент менеджмента

Где читается: Санкт-Петербургская школа экономики и менеджмента

Охват аудитории: для всех кампусов НИУ ВШЭ

Преподаватели: Хазиева Наталья Евгеньевна

Язык: русский

Кредиты: 3

Контактные часы: 28

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Аннотация

In today's rapidly evolving business landscape, the ability to navigate the digital realm and adapt with agility is paramount for organizational success. This module has been crafted to equip you with the knowledge, skills, and strategic insights needed to thrive in the ever-changing world of business and consulting. The course is devoted to different aspects of digital transformation of business. The first module covers the history of industrial revolutions, a special attention is given to Fourth industrial revolution (Industry 4.0). Different sides of digital transformation are considered, many examples based on real companies are given. A part of the course covers revolution of IT platforms themselves. Considerable time is reserved for deep dive into modern technologies which usually being considered as a base of digital business transformation. Complex cases of successful and unsuccessful transformation of real companies are on the focus as well. Social and humanitarian consequences of digital transformation analyzed at the last module.

Цель освоения дисциплины

• Understanding the history of industry development from mid XVII century till now
• Knowledge about Industry 4.0, current status and expectations about further industry development processes
• Detailed understanding about 9 aspects of digital transformation
• Knowledge about 3 IT platforms and how they support the industry development
• Understanding of difference between digital companies and companies to be digitalized
• Ability to make an analysis of competitive landscape in a particular industry
• High level understanding of main technologies which drive digital transformation
• Understanding of organizational structure and organizational agility for digital transformation
• Understanding of social and humanitarian consequences of massive digital transformation

Планируемые результаты обучения

Comprehensive Understanding of Digital Transformation (Knowledge and Comprehension)
Proficient in Cultivating Organizational Agility (Application and Synthesis)
Strategic Integration Skills (Application and Analysis)
Consulting in the Digital Era (Synthesis and Evaluation)

Содержание учебной дисциплины

Introduction to Digital Transformation
Economics of Innovation and Trends in Digital Innovation
3 platforms in IT
Approaches of Digital Transformation and Most demanded technologies
Organizational structure, Organizational Culture, Adaptive Leadership
Change Management. Organizational Agility.
Practice of digital transformation

Элементы контроля

Case study assignment
Based on the presented case, students complete assignments related to the case content, drawing from the studied material
Project_Transformation
Teamwork of students. Based on an existing company, analyze and describe any business process, visualizing it using any notation. Suggest how the business process can be improved with the implementation of digital technologies. Display the business process considering the changes, draw conclusions about the results and effectiveness (as is - to be).
AI implication
Team work. Demonstrate how AI tools can be used to revive bankrupt companies (for example, Kodak, Nokia, etc.). First, analyze why the company faced difficulties, assess its digital maturity, and then propose how it can restore its business, paying attention to elements of digital transformation and modern technologies. Provide the report in the form of slides (4-6 slides).
Exam
Quiz consists of 40 questions and lasts 40 minutes. Only one answer is correct. This exam consists of multiple-choice, yes/no questions and open questions. A student is required to fill in a form in an electronic format (SmartLMS)/printed format. The exam includes key concepts covered by the course. Students take this exam individually.

Промежуточная аттестация

2026/2027 1st module
0.25 * Exam + 0.25 * Project_Transformation + 0.25 * Case study assignment + 0.25 * AI implication

Список литературы

Авторы

Хазиева Наталья Евгеньевна
Каплун Мария Никитична

Программа дисциплины