2026/2027

Ведение бизнеса в Китае

Статус: Маго-лего

Кто читает: Департамент стратегического и международного менеджмента

Где читается: Высшая школа бизнеса

Охват аудитории: для своего кампуса

Преподаватели: Веселова Людмила Сергеевна

Язык: русский

Кредиты: 3

Контактные часы: 24

Программа дисциплины

Аннотация

*

Цель освоения дисциплины

• To gain the brief knowledge of the economic history and current economic situation in China

Планируемые результаты обучения

• Knowledge: of the political, economic, financial, and cultural context of entering the Asian markets and the unique opportunities and challenges of working in their business environments.
• Understanding of Business Context and Business Management in Asia (a) Environment and Market, Trend Analysis; (b) Competition; (c) Local Business Cultures and Management; (d) Nature of Entrepreneurship; (e) Marketing and Branding, Gender, Corporate Social Responsibility
• Understanding of Economic History of Asia

Содержание учебной дисциплины

• Lecture 1-2. Introduction to the course. Introduction to the course. Economic development of the main Asian countries in XX-XXI century. Introduction to Business in Asia. Why is Asia the Center of Global Economic Growth?
• Lecture 3. Seminar 1. China: Economic giant. State and business
• Lecture 4. Seminar 2. Japan: Corporate Culture and Management
• Lecture 5. Seminar 3. South Korea: Chaebols and the Innovative Economy
• China and India
• Lecture 6. Seminar 4. India: Diversity and Contrasts. Business in a Complex Democracy

Элементы контроля

• Group Presentation
• Test
• Essay
• In-Class Assignment

Промежуточная аттестация

• 2026/2027 3rd module
  0.1 * Essay + 0.3 * Group Presentation + 0.2 * In-Class Assignment + 0.4 * Test

Список литературы

Рекомендуемая основная литература

• Britzelmaier. (2016). Business in China. [N.p.]: Kiehl Verlag. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1697280
• Digitalization and Asia-Pacific business models : at the crossroads of multiple cultures, innovation and value creation, , 2023

Рекомендуемая дополнительная литература

• China's international socialization of political elites in the belt and road initiative, Tudoroiu, T., 2021

Авторы

• Царьков Игорь Николаевич
• Простаков Иван Валериевич