2026/2027
Основы теории коммуникаций
Статус:
Маго-лего
Кто читает:
Школа коммуникаций
Где читается:
Факультет креативных индустрий
Когда читается:
1 модуль
Онлайн-часы:
30
Охват аудитории:
для своего кампуса
Язык:
английский
Кредиты:
3
Контактные часы:
14
Course Syllabus
Abstract
This is an introductory course for students aiming to pursue Advertising
and Public Relations major. The course is designed as an extension of the Communication theory fundamentals course in Russian The course is designed as an introduction to communications theory and aims to help graduate students more successfully complete their further studies.to explore internationally recognized major theoretical concepts and applications of communication studies, as well as major approaches to communication theory. Communication discipline borrows a lot of its theoretical base from psychology, sociology, anthropology, philosophy, critical theory, feminist theory, business management, economics,
and linguistics. Hence, this course will also address multidisciplinary theoretical issues from various communication branches, such as interpersonal, group, organizational, intercultural, gender communication as well as critical approaches and mass communication and media perception. Coursework is designed
to encourage students to give critical consideration to the place of theory
within the communication discipline and to apply the theories in their everyday lives. This course will also connect major communication theories with the
major traditions in communication theory, including semiotics, phenomenology, cybernetic, socio-cultural, socio-psychological and rhetorical traditions. Finally, the course will allow students to get an understanding on the role of
theory in communication studies and become familiar with the key English vocabulary used by scholars in the humanities and social sciences. The
course will utilize handouts, videos, project work and the Internet to examine
and discuss the economic, social, and political impact of communication.
Also, students are expected to take an online course, prior taking the class.
Each of in-class seminars correspond with the material students familiarize themselves with during the online course. The guidelines and instructions
on course are explicitly detailed below.
Learning Objectives
- To create an understanding of the essence of communication theory as a practical and research discipline To get familiar with major theories is communication field, including 3 theories of micro-, meta- and macro level To learn and apply modern tools and techniques in communication research To develop skills necessary for strategic communication
Expected Learning Outcomes
- To be aware of types of communication theory field;
- To understand how communication theory developed and how what are its implications in different contexts;
- To identify, analyse, and discuss actual case studies and/or strategic communication in fields of: interpersonal, group, mediated, mass, online communication;
- To understand,recognize,and examine the phenomenon of communication research and its application for professional and personal life;
- To utilise major concepts and constructs in the analysis of communication practice;
- To examine how multiculturalism and diversity impact communication theory and practice
Course Contents
- Lecture 1 Introduction and Lecture 2 Interpersonal Communication
- Lecture 3 Group Communication and Lecture 4 Public Rhetoric and Persuasion
- Lecture 5 Mass Communication and Media Effects and Lecture 6 Social Media
- Lecture 7 Theories of Public Relations
Assessment Elements
- In-class activity
- Group activityIt consists of two group assignments; a document to be completed will be sent for each one.
- On-line course
- Final exam
Interim Assessment
- 2026/2027 1st module0.4 * Final exam + 0.2 * Group activity + 0.1 * On-line course + 0.3 * In-class activity
Bibliography
Recommended Core Bibliography
- Communication Theory and Research, edited by Denis McQuail, et al., SAGE Publications, 2006. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=334341.
- Theories and Models of Communication, edited by Paul Cobley, and Peter J. Schulz, De Gruyter, Inc., 2013. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=1108066.
Recommended Additional Bibliography
- Aristotle, Yunis, H., Waterfield, R., & Aristotle. (2018). The Art of Rhetoric. Oxford, United Kingdom: OUP Oxford. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2096818
- Christian Fuchs. (2016). Critical Theory of Communication: New Readings of Lukács, Adorno, Marcuse, Honneth and Habermas in the Age of the Internet. Netherlands, Europe: University of Westminster Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.BC121641
- Discourse and Communication : New Approaches to the Analysis of Mass Media Discourse and Communication, edited by Teun A. Van Dijk, De Gruyter, Inc., 2011. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=3042341.
- The Routledge Handbook of Language and Media [Электронный ресурс] / ed. by Colleen Cotter, Daniel Perrin; DB ebrary. – London; New York: Routledge; Taylor & Francis Group, 2018. – 572 p. – Режим доступа: https://ebookcentral.proquest.com/lib/hselibrary-ebooks/reader.action?docID=4939135&query=Methods+of+Critical+Discourse+Analysis+
- Theaker, Alison. The Public Relations Handbook, Taylor & Francis Group, 2011. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=957791.