Туроператорство

2026/2027

Статус: Маго-лего

Кто читает: Департамент менеджмента

Где читается: Факультет социально-экономических и компьютерных наук

Охват аудитории: для всех кампусов НИУ ВШЭ

Преподаватели: Шестакова Екатерина Николаевна

Язык: русский

Кредиты: 3

Контактные часы: 28

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Аннотация

Tour operating is becoming a significant phenomenon of Russian business. Tour operating is understood as "the commercial activity of enterprises in the field of tourism to create and sell a range of tourist services in the form of a final product (tour), aimed at meeting the needs and requirements of consumers of tourist services through the free sale of the product on the market." The purpose of the course is to develop students' skills in creating and developing travel routes and using the concepts of "tour operating", "tour product", and "tour operator". What is the specifics of tour operating in Russia? Which categories of tour operators are distinguished? How to develop a travel route, competently plan tour operator activities and successfully position a travel product on the market. Successful Russian tourist routes and excursion programs will be reviewed. Attention will also be paid to an important aspect – cooperation with partners. The problems of the tour operator sphere will also be touched upon. Students will be invited to get acquainted with innovative approaches in tourism, including based on the analysis of Russian and foreign cases. Course sections: The concept of tour operating, travel product, tour operator categories of tour operators and their specific activities development of tour routes, successful Russian and foreign travel products interaction with partners innovative approaches in tourism. As part of the course, students are also invited to study the online course "Economics of Impressions". https://openedu.ru/course/hse/EXPEC/

Цель освоения дисциплины

The ability to design a tour taking into account current trends in tourism The ability to analyse and design different types of tours An understanding of the specifics of designing ecological tours The ability to apply interactive technologies in tourism Knowledge of current trends in museum tourism The understanding of the mechanism for creating a tourism event The ability to use the approaches of the experience economy in tour operator activity
The ability to design a tour taking into account current trends in tourism The ability to analyse and design different types of tours An understanding of the specifics of designing ecological tours The ability to apply interactive technologies in tourism Knowledge of current trends in museum tourism The understanding of the mechanism for creating a tourism event The ability to use the approaches of the experience economy in tour operator activity

Планируемые результаты обучения

The understanding of the various types of re-enactment (reconstruction) The ability to design a tour taking into account current trends in domestic tourism the understanding of the specifics of designing ecological tours The ability to apply interactive technologies in tourism Knowledge of current trends in museum tourism The understanding of the mechanism of creating a tourism event The ability to use the approaches of the experience economy in tour operator activity
The understanding of the various types of re-enactment (reconstruction) The ability to design a tour taking into account current trends in domestic tourism the understanding of the specifics of designing ecological tours The ability to apply interactive technologies in tourism Knowledge of current trends in museum tourism The understanding of the mechanism of creating a tourism event The ability to use the approaches of the experience economy in tour operator activity

Содержание учебной дисциплины

Touroperating and experience economy, specifity, actual trends in tourism, ecological, event, museum tourism
The creation of tours, specifity of the collaboration with partners, tou roperators and tour agents, souvenirs and marketing in tourism

Элементы контроля

The creation of an original tour — Presentation
Presentations on the seminars
Presentations of tours, festivals, of specific tours or a niche-tourism project

Промежуточная аттестация

2026/2027 3rd module
0.6 * Presentations on the seminars + 0.4 * The creation of an original tour — Presentation

Список литературы

Авторы

Шестакова Екатерина Николаевна

Программа дисциплины