2026/2027

Туроператорство

ID 1239707

Статус: Маго-лего

Кто читает: Департамент менеджмента

Где читается: Факультет социально-экономических и компьютерных наук

Охват аудитории: для всех кампусов НИУ ВШЭ

Преподаватели: Шестакова Екатерина Николаевна

Язык: русский

Кредиты: 3

Контактные часы: 28

Программа дисциплины

Аннотация

Tour operating is becoming a significant phenomenon of Russian business. Tour operating is understood as "the commercial activity of enterprises in the field of tourism to create and sell a range of tourist services in the form of a final product (tour), aimed at meeting the needs and requirements of consumers of tourist services through the free sale of the product on the market." The purpose of the course is to develop students' skills in creating and developing travel routes and using the concepts of "tour operating", "tour product", and "tour operator". What is the specifics of tour operating in Russia? Which categories of tour operators are distinguished? How to develop a travel route, competently plan tour operator activities and successfully position a travel product on the market. Successful Russian tourist routes and excursion programs will be reviewed. Attention will also be paid to an important aspect – cooperation with partners. The problems of the tour operator sphere will also be touched upon. Students will be invited to get acquainted with innovative approaches in tourism, including based on the analysis of Russian and foreign cases. Course sections: The concept of tour operating, travel product, tour operator categories of tour operators and their specific activities development of tour routes, successful Russian and foreign travel products interaction with partners innovative approaches in tourism. As part of the course, students are also invited to study the online course "Economics of Impressions". https://openedu.ru/course/hse/EXPEC/