Бакалавриат 2020/2021

Бизнес и менеджмент в глобальном контексте

Статус: Курс обязательный (Программа двух дипломов НИУ ВШЭ и Лондонского университета "Прикладной анализ данных")

Направление: 01.03.02. Прикладная математика и информатика

Кто читает: Департамент больших данных и информационного поиска

Где читается: Факультет компьютерных наук

Когда читается: 2-й курс, 1-4 модуль

Формат изучения: без онлайн-курса

Преподаватели: Димова Елена Анатольевна

Язык: английский

Кредиты: 8

Контактные часы: 120

Course Syllabus

Abstract

The course provides a review of international management as a area of theoretical development as well as a field of practice. It comprises the problem areas of globalization, world economy and modern approaches to organisation and business. Main blocks of the course are trends and drivers of globalisation, political, economic and legal environments of international business, business ethics and corporate social responsibility in the modern world, international trade and investment, international business strategy, organisation of international business, functional areas of international management (marketing, R&D ect.) global information systems management. The course includes elements of economics, general management theory, psychology, anthropology and sociology. Business cases are used as application of theoretical concepts. The main objective of the course is to present modern concepts of international management to the students and help them to develop skills in analysis of global business both in terms of its internal functioning and interaction with the different types of environment. The purpose of discipline - acquaint students with principles of international management, to demonstrate the use of marketing tools in the international markets and decision-making in this field.

Learning Objectives

• to disclose modern trends in international management.
• to consider strategies of international markets' penetration.
• to identify the specificity of international business and management.
• to show the methods to apply the principles and techniques of international management in domestic organizations to enhance international cooperation.

Expected Learning Outcomes

• Students will be able to carry out occupational or applied activities in an international environment.
• Students will be able to formulate and substantiate his own point of view on the socio-economic processes in Russia and in the world.
• Students will be able to critically evaluate the main trends of modern economics, competently lead a discussion about the arguments in favor of each of them.
• Students will be able to prepare an informational review and / or analytical report using domestic and foreign sources of information.
• Students will be able to find organizational and managerial decisions and ready to take responsibility for them.
• Students will able to critically evaluate the proposed options for management decisions and develop and justify proposals for their improvement, taking into account the criteria of socio-economic efficiency, risks and possible socio-economic consequences.

Course Contents

• Internationalization of the economy and the globalization of business.
  Characteristics and consequences of business globalization process. A notion of multinational (global) company. The changing role of corporations in modern business. Drivers of globalisation. The internationalization of a company: main stages of internationalization. Internationalization theories: Uppsala (Sweden) internationalization model, transaction cost analysis model (model R. Coase), network model of internationalization. Organizational motives of internationalization (active and reactive).
• Features, purposes and objectives of the international business.
  Aims and functions of international business. Main types of international business. The development of the multinational enterprise (MNE): internal (national) company, export, multinational company. Main causes for national companies of entering the international market. Main problems of international marketing.
• Features of international business environment.
  Analysis of the international business environment as the basis of the international strategy of the company. The duality of a world economic space emerging: trends of globalization and localization. 4 types of the international environment: a neutral international environment, multicultural environment, transnational and global environment. Main factors of international business environment: economic factors, political factors and principles of state regulation, legal, socio-cultural, climatic, technological factors etc.
• Economic factors of the international business environment.
  General characteristic of a country’s economic systems and models of market economy. Main indicators of countries’ classification (GDP per capita, Human Development Index, competition level, etc.). The CAGE and Porter Diamond frameworks for analysing business management environments. Main forms of economic integration on regional markets: free trade zone, customs union, common market, economical union. Advantages and disadvantages of regional integration. The macroeconomic results of globalization for a country: economic growth level, inflation and the exchange rate, features of foreign trade strategy, the current account balance, public debt, poverty. Key indicators of national market, analyzed in international business: the state of supply and demand, market size, capacity and accessibility of the markets, price level, competition structure etc.
• Political factors and principles of state regulation.
  Political stability. Modern political systems. The main risks of doing business abroad: country risk, currency risk, bank risk, financial risk. Insurance as a protection against risks. Government regulation of the economy. Basic forms of government regulation: the form of free trade and protectionism. Direct instruments of state regulation. Indirect instruments of state regulation. Exit barriers at the foreign market. Proactive barriers: tariff (duty and tariff payments) and non-tariff (import and export quotas, limiting and price subsidies, licensing, currency circulation limiting ...). Behavioral barriers: market barriers (demand, language problems, specific of distribution system, administrative interference) and enterprise barriers (access to information, psychological barriers, management team barriers).
• Legal international environment.
  Legal regimes: MFN and national regime. Types of legal systems and their features: common law (Anglo-Saxon legal model), and the civil law system (continental legal model), and the system of theocratic law. Equal rights: national, supranational and international law. Unification of international law. International private law. Main sections of private international law. Business law and international sale agreements. The legal framework of economic activity governing. Intellectual property relations regulation. Labor law. Tax regulations. Marketing mix legal regulation.
• Socio-cultural environment of international business.
  Socio-cultural environment studies: specificity national organizations and national consumer. The influence of national culture on organizational culture. "4 +1" Typology (G. Hofshtede): power distance, individualism-collectivism, masculinity-femininity, uncertainty avoidance, long-term/ short-term orientation. Typology of business cultures (R. Lewis): monoaktivnye, poliaktivnye and reactive culture. Basic social institutions, determining the specific socio-cultural environment: the family, education and religion. The consumption patterns of society. Language features of markets and the problem of translation. Nonverbal communication specificity in different business cultures: facial expressions, gestures, body movements. The physical features of the consumers. Business ethics and corporate social responsibility. The problem of business sustainable development of global markets. Balancing global, regional and local factors when conducting business internationally.
• Methods of obtaining and processing information in international business.
  Informational Management System for international business research. Marketing research on foreign markets. External market research and the capacity of the enterprise. Benchmarking. Types of benchmarking: competitive benchmarking, functional, general and internal benchmarking. Features of competitive intelligence. Methods of obtaining secret information about competitors. The problem of corporate information protecting. The main methods of primary data obtaining: observation, experiment and survey. Secondary information for marketing research in Russia and abroad. Secondary information sources abroad: credit bureaus, chambers of commerce, banks, specialized agencies (marketing, consulting, brokerage), registration chambers, stock exchanges etc. company book as a source of information. Foreign market researches organizations.
• Attractiveness of international markets and organizational capacity.
  Attractiveness and competitive advantage in international markets. Four-stage model of market choice: preliminary selection, macro segmentation, of market segments' identification, the final selection of markets. The grouping of countries into categories. Global portfolio. Market coverage choice and strategic management. Main elements of business partners' competitiveness in the international market. Approaches to the competitiveness assessment of the manufacturer: the method of comparative advantage, the method of the equilibrium of the firm and the industry, structural-functional method, the method of "profiles", matrix methods.
• Entry penetration strategies.
  Factors of an entry strategy choice. Three main groups of strategies: export strategies (low level of control risk, the high degree of flexibility), contract strategy (separation of control and risk, participatory interest), hierarchical or investment strategy (high level of control and risk, low flexibility). Export strategies. Indirect exports: methods, advantages and disadvantages of indirect exports. Direct export: investment in export operations, the advantages and disadvantages of direct exports. Hroblem of transportation costs versus other costs. Contract strategies. Contract management. Contract Manufacturing. Licensing. Licensing and franchising as a way to enter the foreign market. Management contracts. Turn key contracts. Other types of collective contracts/ Joint ventures and strategic alliances. Hierarchical (investment) strategy. The benefits and risks of direct investment. Organization of subsidiaries: buying a local company, investing "from scratch."
• Creation of subsidiaries abroad.
  Types of subsidiaries: brokerage and agency company, production company profile, business investment and financial profile. The benefits of using subsidiaries abroad in international business. Division of countries into groups by the level of taxation, government control over business activities, subsidiaries creation costs. Features, advantages and problems of creating subsidiaries in "tax havens." Free economic zones.
• Organizing international business.
  Different types of organisational structure in international business. Line-functional, multidivisional, project and matrix structure. Structure versus culture. Merges and acquisitions as a source of business restructuring. Elements (substructures) of organizational system and their functions. Elaborating economical and social substructures of MNE. Detection and reasonable coordination of formal and informal structures of an organization. Structural levels of an organization and the problem of the execution of decision making in the frames of organizational structure. Organizational changes in global business. Organizational changes as a process of permanent adaption of organization to the environment. The features of the changing organizations. The dynamic of organizational changes process. Methods of organizational changes: unilateral action, the division and delegation of authority. The resistance to organizational changes and methods of its neutralization.
• International dimensions of human resources management.
  Functions of human resource management: planning, recruiting, selection, performance appraisal, compensation, training and development. Approaches to managing people in different countries and business cultures. Managing expatriates and multinational workforces. Interactions with employees. System of labor relations. Bargaining power of personnel in global business. The procedures for the resolution of labor disputes in different countries. The possibility of creating the relations of trust and unity by management. Contract as a mean of managing labor relations. Key questions of labor relations. Hiring conditions. Types of hiring contracts. The future of collective contract. Conception of labor relations by J. Barbash. The decline of the role of trade unions. Social institutes that guarantee the protection of rights for employees.
• Motivation and compensation in international management.
  Global pay and incentivisation practices. Staff motivation. Need-motivational sphere of the individual: the need, motive, goal, decision, action, result (reward). The concepts of motivation, motivating and stimulating. Motivating programs in international business: design of work tasks, new methods of labor rewarding. Involvement and participation of employees in company’s management: M. Armstrong. Developing mutual adherence, delegation and direct communications. Developing staff adherence strategy. Forms and levels of worker’s involvement and participation in international management. Participation in task solving. Participating in consultations and representation. Workers' participation schemes in the profit and capital sharing. Formal and informal participation means. Joint consultative committees, enterprise councils, directors from workers. Problems of implementing involvement and participation systems in MNE.
• Global sourcing of production and services.
  Global sourcing choices/ ‘Make-or-buy’ problem. Production concepts and developments. Sourcing of business services. Strategic sourcing issues of emerging locations and country attractiveness. Product Strategy: standardization and adaptation of commercial policy. Commercial policy areas in international business. Commodity chain characteristics. Product innovation approaches. Ensuring the quality and competitiveness of products in foreign markets. Assortment management policy. International product life cycle. Features of marketing policy in international marketing. Requirements for optimal system sales. The main forms of selling goods. Selecting supply channel on the international market, the criteria for selection. Channels of distribution and their control. Selection of a mediator. Logistics management. Impact of e-commerce distribution strategy. The specifics of international retailers.

Assessment Elements

• 1st module Essay
• 2-4 modules Essay
• 1st module class activity and reports
• 2-4 modules Homework, Solution Case Studies in seminars
• 1st module Quizzes
• 2-4 modules class activity and reports
• 1st Module Midterm Test
• Exam
  The exam may be carried out online via distance learning platforms.
• 3rd Module Midterm Test
• Final (external London) Exam
  Экзамен не проводится. Оценка выставляется по наколенной, с учетом результатов внешнего экзамена в университете Лондона.
• 1st module Homework, Solution Case Studies in seminars, Presentations
• 2-4 modules Quizzes
• 2nd Module Midterm Test

Interim Assessment

• Interim assessment (1 module)
  0.1 * 1st module class activity and reports + 0.05 * 1st module Essay + 0.2 * 1st module Homework, Solution Case Studies in seminars, Presentations + 0.15 * 1st module Quizzes + 0.5 * Exam
• Interim assessment (4 module)
  0.05 * 2-4 modules class activity and reports + 0.05 * 2-4 modules Essay + 0.1 * 2-4 modules Homework, Solution Case Studies in seminars + 0.1 * 2-4 modules Quizzes + 0.2 * 2nd Module Midterm Test + 0.1 * 3rd Module Midterm Test + 0.3 * Final (external London) Exam + 0.1 * Interim assessment (1 module)

Bibliography

Recommended Core Bibliography

• John H. Dunning, & Sarianna M. Lundan. (2008). Multinational Enterprises and the Global Economy, Second Edition. Edward Elgar Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.b.elg.eebook.3215
• Mintzberg, H. (2009). Managing (Vol. 1st ed). San Francisco: Berrett-Koehler Publishers. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=292939

Recommended Additional Bibliography

• Bhagwati, J. (2007). In Defense of Globalization: With a New Afterword. Oxford University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.b.oxp.obooks.9780195330939
• Dicken, P. (2015). Global Shift, Seventh Edition : Mapping the Changing Contours of the World Economy (Vol. Seventh edition). New York, New York: The Guilford Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=826942
• Hofstede, G. H., Hofstede, G. J., & Minkov, M. (2010). Cultures and Organizations : Software of the Mind: Intercultural Cooperation and Its Importance for Survival (Vol. 3rd ed). New York: McGraw-Hill. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=351480
• International business, Peng, M. W., 2011
• Laudon, K. C., & Laudon, J. P. (2012). Management information systems : managing the digital firm. Slovenia, Europe: Prentice Hall. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.BEEDD30B
• North, D. C. (DE-588)119307944, (DE-627)080115144, (DE-576)162401531. (2005). Understanding the process of economic change Douglass C. North. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edswao&AN=edswao.114940606
• Oshri, I., Kotlarsky, J., & Willcocks, L. (2015). The Handbook of Global Outsourcing and Offshoring 3rd Edition (Vol. 3rd edition). Houndmills, Basingstoke, Hampshire: Palgrave Macmillan. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1331561
• Rugman, A. M., & Collinson, S. (2012). International Business (Vol. 6th ed). Harlow, UK: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1417842
• Soskice, D. W., & Hall, P. A. (2001). Varieties of Capitalism : The Institutional Foundations of Comparative Advantage. Oxford [England]: OUP Oxford. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=260445
• Willcocks, L., & Lacity, M. C. (2012). The New IT Outsourcing Landscape : From Innovation to Cloud Services. Basingstoke: Palgrave Macmillan. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1074750
• БАРКОВ, С. А. (2018). Инновационная бюрократия. ECO, (2), 72–89. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=128122605
• Вейнер Э. - Скрытая власть. Как разбогатевшие государства и влиятельные инвесторы контролируют весь мир - Издательство "Манн, Иванов и Фербер" - 2012 - 336с. - ISBN: 978-5-91657-433-3 - Текст электронный // ЭБС ЛАНЬ - URL: https://e.lanbook.com/book/62403
• Под ред. Баркова С.А., Зубкова В.И. - УПРАВЛЕНИЕ ЧЕЛОВЕЧЕСКИМИ РЕСУРСАМИ В 2 Ч. ЧАСТЬ 1. Учебник и практикум для академического бакалавриата - М.:Издательство Юрайт - 2019 - 183с. - ISBN: 978-5-9916-7303-7 - Текст электронный // ЭБС ЮРАЙТ - URL: https://urait.ru/book/upravlenie-chelovecheskimi-resursami-v-2-ch-chast-1-433211