Культурные и креативные индустрии

Бакалавриат 2020/2021

Статус: Курс по выбору (Медиакоммуникации)

Направление: 42.03.05. Медиакоммуникации

Кто читает: Институт медиа

Где читается: Факультет креативных индустрий

Когда читается: 3-й курс, 3 модуль

Формат изучения: с онлайн-курсом

Преподаватели: Куприянов Александр Михайлович

Язык: английский

Кредиты: 3

Контактные часы: 2

Full Syllabus

Abstract

Main objective of this course is to trace the development of the Cultural and Creative Industries as an idea and as concept and to identify the key points of changes within it in relations with contemporary digital connected world. Another important task of this course is to provide the deep understanding of the difference between cultural and symbolic meaning products (such as films, recorded music, book and periodicals, online media content etc) and other kind of goods.

Learning Objectives

Identify main peculiarities of cultural and symbolic goods in their difference with other branches of economy in terms of production chain, risks, relationship between different stages of production.

Expected Learning Outcomes

Be able to analyze cultural products and symbolic goods from the organizational, economic, business model point of view.
Be able to invent new business models and analyze cultural products in terms of their productions risk.
Be able to analyze cultural policies and creative industries/clusters policies.

Course Contents

Theory of cultural industries
Overview of main theories of cultural industries. We'll also talk about theories of creative industries and notion of creativity in general. You will get “research optics” to analyze cultural goods.
Main principles of classic cultural industries
We'll talk about peculiarities of cultural goods, models of their commercialization and risks of their production. You will also learn relationships between different actors of cultural production.
History of reproducibility in media
We'll consider historical context of industrialization of culture. In particular, industrialization of print media, audiovisual media and immaterial media will be studied.
Evolution of cultural industries in digital age
We'll learn transformations of cultural industries after digital revolution. We'll touch upon changes in business models, platforms and general logics shaping cultural industries in digital era.
Concentration in the field of cultural industries
Concentration in cultural industries. We'll talk about the meaning of concentration processes for cultural industries. Also we'll trace the main changes in large media and cultural conglomerates.
Creative industries and cultural industries
Theoretical concepts of creative industries will be covered during this week. We'll also operationalize such terms as creative class, creative economy and creative work. Some worrds will be said about different approaches to creative policy.
Education as creative industry
Theories of creative industries will be applied for analysis of education. Using the concept of creativity we'll explore new forms of education in universities.
Policies in the field of creative and cultural industries
We'll talk about different approaches to policies in cultural and creative industries. You will learn main principles of regulation in such industries.

Assessment Elements

Test 1
Test 2
Test 3
Test 4
Test 5
Test 6
Test 7
Test 8

Interim Assessment

Interim assessment (3 module)
0.125 * Test 1 + 0.125 * Test 2 + 0.125 * Test 3 + 0.125 * Test 4 + 0.125 * Test 5 + 0.125 * Test 6 + 0.125 * Test 7 + 0.125 * Test 8

Bibliography

Recommended Core Bibliography

Beck, A. (2003). Cultural Work : Understanding the Cultural Industries. London: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=137678
Eisenstein, E. L. (2012). The Printing Revolution in Early Modern Europe (Vol. Second edition, Canto classics edition). Cambridge: Cambridge University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=644556
Fitzgerald, S. W. (2012). Corporations and Cultural Industries : Time Warner, Bertelsmann, and News Corporation. Lanham, Md: Lexington Books. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=433577
Kerr, A. (2006). The Business and Culture of Digital Games : Gamework and Gameplay. London: SAGE Publications Ltd. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=251513
Mayer, V., Banks, M. J., & Caldwell, J. T. (2009). Production Studies : Cultural Studies of Media Industries. New York: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=289618
McRobbie, A. (2015). Be Creative : Making a Living in the New Culture Industries. Chicester: Polity. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1158829
Power, D., & Scott, A. J. (2004). Cultural Industries and the Production of Culture. London: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=115439

Recommended Additional Bibliography

Benhamou, F., & Ginsburgh, V. (2006). Copies of Artworks: The Case of Paintings and Prints. Handbook of the Economics of Art and Culture, 253. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.h.eee.artchp.1.08
Françoise Benhamou. (2011). Artists’ Labour Markets. Chapters. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.h.elg.eechap.13789.7
McAlpine, A. (2015). Chapter 04 - Printing as a Catalyst for Social Revolution. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.AFB3F905
McRobbie, A. (2016). Towards a Sociology of Fashion Micro-enterprises: Methods for Creative Economy Research. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.DE1E782D

Course Syllabus