Менеджмент событийных впечатлений
- The course mainly focuses on events, but students will also gain knowledge in new media, marketing, the basics of legal and regulatory instruments, intellectual property and developing soft skills. Among other things the course provides with a practical experience from existing experts in various fields of leisure and includes the development of skills in building and managing a personal brand.
- Each lecture will be devoted to a new topic, followed up with case studies discussion supported by power point presentations
- Students will have practical assignments from every part of the course step by step creating a project or event for their future clients and explore the real market by the meetings with industry experts
- There also will be feedback sessions with discussions of the most relevant questions. Students are expected to prepare group presentations on seminars topic
- Event management: the idea, concept, types and formats of the events, the target audience.
- Project management oh the PMBOK standart.
- Basic legislation for organizing events. Fundamentals of Intellectual Property Law. Insurance.
- Work with participants, partners and sponsors. Fundraising.
- PR, GR and IT support for the event.
- Events’ income. Ticket sales and ticket operators
- Work with documents: costs estimation, writing letters and contracts.
- Content Marketing and SMM
- Brand management. Personal brand development. Networking and building social capital.
- Professional ethics and etiquette. Public speaking and presentations;
- Trends in event management. Useful programs in work.
- Participation in lectures
- Participations in seminars
- Midterm assignments
- Final project
- Interim assessment (2 module)0.3 * Final project + 0.3 * Midterm assignments + 0.15 * Participation in lectures + 0.25 * Participations in seminars
- Bowdin, G. A. J. (2011). Events Management (Vol. 3rd ed). Oxford, U.K.: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=459613
- Peaslee, R. M. (2013). Media Conduction: Festivals, Networks, and Boundaried Spaces. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.A4A57825