Менеджмент событийных впечатлений

Магистратура 2020/2021

Статус: Курс обязательный (Экономика впечатлений: менеджмент в индустрии гостеприимства и туризме)

Направление: 38.04.02. Менеджмент

Кто читает: Департамент менеджмента

Где читается: Санкт-Петербургская школа экономики и менеджмента

Когда читается: 2-й курс, 1, 2 модуль

Формат изучения: без онлайн-курса

Преподаватели: Шокола Яна Владимировна

Прогр. обучения: Экономика впечатлений: менеджмент в индустрии гостеприимства и туризме

Язык: английский

Кредиты: 4

Контактные часы: 44

Full Syllabus

Abstract

The event management course focuses on how to create and offer meaningful and memorable experiences to individuals, organizations, or large communities based on proect managament principles, trends and innovations in this particular field of knowledge.

Learning Objectives

The course mainly focuses on events, but students will also gain knowledge in new media, marketing, the basics of legal and regulatory instruments, intellectual property and developing soft skills. Among other things the course provides with a practical experience from existing experts in various fields of leisure and includes the development of skills in building and managing a personal brand.

Expected Learning Outcomes

Each lecture will be devoted to a new topic, followed up with case studies discussion supported by power point presentations
Students will have practical assignments from every part of the course step by step creating a project or event for their future clients and explore the real market by the meetings with industry experts
There also will be feedback sessions with discussions of the most relevant questions. Students are expected to prepare group presentations on seminars topic

Course Contents

Event management: the idea, concept, types and formats of the events, the target audience.
Project management oh the PMBOK standart.
Basic legislation for organizing events. Fundamentals of Intellectual Property Law. Insurance.
Work with participants, partners and sponsors. Fundraising.
PR, GR and IT support for the event.
Events’ income. Ticket sales and ticket operators
Work with documents: costs estimation, writing letters and contracts.
Content Marketing and SMM
Brand management. Personal brand development. Networking and building social capital.
Professional ethics and etiquette. Public speaking and presentations;
Trends in event management. Useful programs in work.

Assessment Elements

Participation in lectures
Participations in seminars
Midterm assignments
Final project

Interim Assessment

Interim assessment (2 module)
0.3 * Final project + 0.3 * Midterm assignments + 0.15 * Participation in lectures + 0.25 * Participations in seminars

Bibliography

Recommended Core Bibliography

Bowdin, G. A. J. (2011). Events Management (Vol. 3rd ed). Oxford, U.K.: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=459613

Recommended Additional Bibliography

Peaslee, R. M. (2013). Media Conduction: Festivals, Networks, and Boundaried Spaces. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.A4A57825

Course Syllabus