Олимпийские игры и СМИ

2019/2020

Статус: Дисциплина общефакультетского пула

Кто читает: Школа культурологии

Где читается: Факультет гуманитарных наук

Когда читается: 2 модуль

Преподаватели: Инишев Илья Николаевич

Язык: русский

Кредиты: 3

Контактные часы: 2

Полная версия программы учебной дисциплины

Аннотация

This course allows students to explore the universe of media and their role in the construction of the Olympic Games, the greatest sporting event worldwide. This discipline is based on MOOC "The Olympic Games and the Media", created by Universitat Autònoma de Barcelona via Coursera. (link - https://www.coursera.org/learn/olympic-games?ranMID=40328&ranEAID=*GqSdLGGurk&ranSiteID=.GqSdLGGurk-V93s5uk4YcJF6XJD.SEvJQ&siteID=.GqSdLGGurk-V93s5uk4YcJF6XJD.SEvJQ&utm_content=10&utm_medium=partners&utm_source=linkshare&utm_campaign=*GqSdLGGurk)

Цель освоения дисциплины

You will learn about the essentials of television production, programming strategies and television rights management of the Olympic Games. At the same time, you will gain valuable knowledge about the fundamentals of communication via social media and of the Olympic culture which is so closely connected with classic culture and humanism.

Планируемые результаты обучения

gain knowledge about the structure and funding methods and sponsorship programs of the Olympics.
learn the mechanisms and expressive languages used by television in the production and broadcasting of the Olympics

Содержание учебной дисциплины

INTRODUCTION TO MEDIA AND THE CULTURE OF THE OLYMPICS
After providing a general context regarding what the modern Olympic Games represent for our culture and what are the main constituents of the so called Olympic Movement, the course focuses on media as funders of the Olympics, disseminators of their values system and creators of the global image of the Games.
THE OLYMPIC GAMES AND THE MEDIA
Welcome to this new week! This week, we are going to explore in greater depth the subject of the media and the Olympic Games. You will learn about the media environment, its importance in current societies, the language of television and the historical relations of media and the Olympic Games.
THE MEDIA DURING THE GAMES
During this week you are going to learn about media activity during the event: the TV production, scheduling, media services in the Olympic Games, how heroes are constructed by media, and also about one of the most symbolic elements of the event: the Olympic ceremonies
SPONSORSHIP AND TV RIGHTS MANAGEMENT
We are entering into the last week of the course: a final effort for this learning opportunity on the Olympics and their interaction with media. This week we will focus on Olympic marketing, sponsorship and how TV rights are managed. We will be learning on how the Olympic brand is managed.
OLYMPIC NEW MEDIA: actors, management and contents
This week we will focus on social media. You will learn on the new and specific rules in this new communication territory, going in-depth into concepts such as crosspolination or engagement, and analyzing how social media are entering and managed in the Olympic media environment. As we will be focusing on social media, please don't miss the contents we are feeding you on the Olympics in our Facebook and Twitter profile!

Элементы контроля

Online-course grade
interview with academic supervisor

Промежуточная аттестация

Промежуточная аттестация (2 модуль)
0.3 * interview with academic supervisor + 0.7 * Online-course grade

Программа дисциплины