Бакалавриат 2020/2021

Глобальная стратегия

Статус: Курс по выбору (Управление бизнесом)

Направление: 38.03.02. Менеджмент

Кто читает: Департамент стратегического и международного менеджмента

Где читается: Высшая школа бизнеса

Когда читается: 4-й курс, 3 модуль

Формат изучения: без онлайн-курса

Язык: английский

Кредиты: 3

Контактные часы: 30

Course Syllabus

Abstract

Global Strategy is concerned with effective strategic, organizational, and interpersonal management in a dynamic global environment. This course will focus on the strategic and organizational challenges involved in managing activities of multinational companies across borders. The following topics will be considered from a strategic perspective: the economic, political, legal, and technological environment affecting globalization choices; the formulation and implementation of strategy from organizational and market perspectives; organization of multinational enterprises; entry mode choice of multinational enterprises and human resources management staffing, training, and compensation issues.

Learning Objectives

• The course seeks to address the following key questions in global strategy: Why do firms go abroad? Where and when to locate? What is “going global”? How to execute global strategies? How to organize and manage multinational companies? How to choose modes of entry into global markets?

Expected Learning Outcomes

• - Understanding the institutional and country-specific factors influencing the choice to go global
• - Understanding the strategic choices companies face when going global, and the trade-offs implied in each internationalization strategy
• - Understanding the importance of entry mode and the trade-offs they impose on firms
• - Understanding the linkage between internationalization strategy, organization of global firms and entry modes

Course Contents

• Introduction to economic, political, legal, and technological environment affecting globalization choices
• Reasons for “going global” and stages of internationalization
• International strategies
• Organization of multinational enterprises
• Modes of entry

Assessment Elements

• Exam
  40% of total assessment weight
• Class discussion and participation
  30% of total assesment weight. Conceptual material will be illustrated and applied to the “real world” through rigorous class discussion and exercises. Most weeks we will carry out discussions which apply the tools or frameworks we have studied that week to real-world examples. This will include exercises where you will have to find examples of real-world companies to illustrate the class concepts, after which we will have in-class discussions of these examples.
• Individual case analysis
  30% of total assessment weight

Interim Assessment

• Interim assessment (3 module)
  0.3 * Class discussion and participation + 0.4 * Exam + 0.3 * Individual case analysis

Bibliography

Recommended Core Bibliography

• Jain, V. K. (2016). Global Strategy : Competing in the Connected Economy. New York, NY: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1286919

Recommended Additional Bibliography

• Gooderham, P. N., Grøgaard, B., & Foss, K. (2019). Global Strategy and Management : Theory and Practice (Vol. 2nd edition). Cheltenham, UK: Edward Elgar Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2142768