Магистратура
2021/2022
Трансмедийный сторителлинг: нарративные миры, новые технологии и глобальная аудитория
Статус:
Курс по выбору (Интегрированные коммуникации)
Направление:
42.04.01. Реклама и связи с общественностью
Кто читает:
Школа коммуникаций
Где читается:
Факультет креативных индустрий
Когда читается:
2-й курс, 1 модуль
Формат изучения:
с онлайн-курсом
Охват аудитории:
для своего кампуса
Преподаватели:
Каширских Олег Николаевич
Прогр. обучения:
Интегрированные коммуникации
Язык:
английский
Кредиты:
4
Контактные часы:
2
Course Syllabus
Abstract
The course contains 5 major topic blocks to be covered and introduces students to main concepts, instruments and strategies of Transmedia Storytelling as a field. During the course students learn about Transmedia Storytelling ecosystem, strategic context of Transmedia Storytelling and strategic types of content.
Learning Objectives
- course will help to define Transmedia Storytelling and it’s competitive advantages, understand the process of Transmedia Storytelling and identify audience role in Transmedia Storytelling communications
Expected Learning Outcomes
- Define Transmedia Storytelling and discuss core concepts
- Define Transmedia Storytelling management and examine how to manage demand and build profitable customer relationships
- Differentiate the parts of Transmedia Storytelling process and show mutual relation on each other
- Use the strategies within the product cycle
- Utilize Transmedia Storytelling tool to plan and execute Transmedia Storytelling communication campaign for business and non-government organizations
Course Contents
- 1 What is Transmedia Storytelling
- 2 The Building a Storyworld
- 3 Understanding the Transmedia Audience
- 4 The Transmedia Users Experience
- 5 Using Creative Technologies
Bibliography
Recommended Core Bibliography
- Camden, J., & Oestreich, K. F. (2018). Transmedia Storytelling : Pemberley Digital’s Adaptations of Jane Austen and Mary Shelley. Newcastle upon Tyne, UK: Cambridge Scholars Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1986609
Recommended Additional Bibliography
- Hovious, A. S. (2016). Transmedia Storytelling: The Librarian’s Guide : The Librarian’s Guide. Santa Barbara, CA: Libraries Unlimited. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1086769