Магистратура 2020/2021

Цифровая трансформация бизнеса

Статус: Курс обязательный (Международный бизнес /Master in International Business)

Направление: 38.04.02. Менеджмент

Кто читает: Департамент менеджмента

Где читается: Санкт-Петербургская школа экономики и менеджмента

Когда читается: 1-й курс, 2 модуль

Формат изучения: с онлайн-курсом

Преподаватели: Нестеров Вячеслав Михайлович, Хазиева Наталья Евгеньевна

Прогр. обучения: Международный бизнес

Язык: английский

Кредиты: 6

Контактные часы: 48

Course Syllabus

Abstract

The course is devoted to different aspects of digital transformation of business. The first module covers the history of industrial revolutions, a special attention is given to Fourth industrial revolution (Industry 4.0). Different sides of digital transformation are considered, many examples based on real companies are given. A part of the course covers revolution of IT platforms themselves. Considerable time is reserved for deep dive into modern technologies which usually being considered as a base of digital business transformation. Complex cases of successful and unsuccessful transformation of real companies are on the focus as well. Social and humanitarian consequences of digital transformation analyzed at the last module.

Learning Objectives

• Understanding the history of industry development from mid XVII century till now
• Knowledge about Industry 4.0, current status and expectations about further industry development processes
• Detailed understanding about 9 aspects of digital transformation
• Knowledge about 3 IT platforms and how they support the industry development
• Understanding of difference between digital companies and companies to be digitalized
• Ability to make an analysis of competitive landscape in a particular industry
• High level understanding of main technologies which drive digital transformation
• Understanding of social and humanitarian consequences of massive digital transformation

Expected Learning Outcomes

• Able to analyze the process of digital transformation of a particular company
• Able to analyze different aspects of competitive landscape in a concrete business sector
• Able to generate suggestions of technologies implementation in a company which needs to be transformed
• Able to analyze an IT platform being used by a company and provide SWOT analysis for it
• Able to correlate a narrow technology with a particular point on the Gartner hype cycle
• Has a high level understanding of the following technologies: cloud computing, data analytics, distributed ledger, VR/AR, bioinformatics, internet of things, machine learning

Course Contents

• Industrial revolutions
  Overview of 3 industrial revolutions. More detailed consideration of Industry 4.0
• Digital transformation
  Different definitions of digital transformation. Difference between automation, digitalization and digital transformation. Companies born digital and “old fashion” companies need to be transformed. Economical behavior of companies of different types in the era of digital revolution.
• Economics of innovation
  Video lecture. Constant disruptions as the hallmark of the digital age. Nature of the competitive life cycle in digital era. Underlying economics of innovation and technological change.
• 3 platforms in IT
  Overview of IT platforms development since mid 20th century. Key features of the third platform to support digital transformation: cloud, mobile, social networks and big data.
• Technologies overview
  Video lecture. Key drivers of digital transformation, opportunities they have already established and the challenges they bring. Emerging trends and technologies.
• Most demanded technologies
  Cloud computing. Big data analysis. Internet of things. Distributed ledger. Bioinformatics. VR/AR. “Schedule”of technologies implementation
• Practice of digital transformation
  Real positive and negative examples of transformation. Social consequences. Transformation in different industries. Myths and barriers of digital transformation. New professional requirements for involved employees.

Assessment Elements

• attendance of lectures
• final presentation
• short presentations and tasks completed/presented during the seminar
• short test#2
• short test#1

Interim Assessment

• Interim assessment (2 module)
  0.15 * attendance of lectures + 0.4 * final presentation + 0.25 * short presentations and tasks completed/presented during the seminar + 0.1 * short test#1 + 0.1 * short test#2

Bibliography

Recommended Core Bibliography

• Westerman, G., McAfee, A., & Bonnet, D. (2014). Leading Digital : Turning Technology Into Business Transformation. Harvard Business Review Press.

Recommended Additional Bibliography

• Schwab, K., & Davis, N. (2018). Shaping the Future of the Fourth Industrial Revolution (Vol. First American edition). New York: Currency. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1735840