Бакалавриат
2021/2022
Дизайн мышление
Статус:
Курс по выбору (Бизнес-информатика)
Направление:
38.03.05. Бизнес-информатика
Когда читается:
4-й курс, 1, 2 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Преподаватели:
Куприянов Юрий Викторович
Язык:
английский
Кредиты:
5
Контактные часы:
44
Course Syllabus
Abstract
Course Description a) Pre-requisites i. English language skills upper intermediate. ii. General understanding of the modern technological trends and technologies: internet of things, blockchain, machine learning, big data, predictive analytics, natural language processing, augmented/virtual reality iii. Basic understanding of the economics concepts: firm, profit, margin, market value, margin, marginal profit and marginal cost, project and operational p b) Abstract The course is focused on providing students with the understanding on the crucial and generic skills for the digital economy, such as: teamwork, empathy, - and mastering methodology of use-centric innovation management – design thinking. 2. Learning Objectives • Learning the basic concepts of project activities, and project management, team work. • Learning the design thinking methodology and accompanying concepts of user-centric customer development, methods of brainstorming, iterative prototyping and insight collection • Learning the basics of business model, digital transformation, business model transformation. 3. Learning Outcomes • Mastering the key concepts of design thinking methodology • Completing a group project on a topic provided by/agreed with lecturer using design thinking methodology • Presenting the project results and developing a prototype using prototyping technologies (SAP Build).
Learning Objectives
- Learning the basic concepts of project activities, and project management, team work.
- Learning the design thinking methodology and accompanying concepts of user-centric customer development, methods of brainstorming, iterative prototyping and insight collection
- Learning the basics of business model, digital transformation, business model transformation.
Expected Learning Outcomes
- Learning brainstorming technics, prototyping, working with feedback
- Learning customer development approaches
- Learning the 5 domains of business transformation
- Learning the basic concepts of project-management
- Learning the basic of Design Thinking Methodology
- Learning the basics of operational activities
- Working the final project: prototyping
Course Contents
- 1. Introduction to project-management and project-oriented learning. Future of Work: the skills for XXI century.
- 2. Project management vs operational activities. The concept of open innovations. The basics of business model.
- 3. Digital transformation. 5 domains of business transformation.
- 4. Design Thinking Methodology: principles, teams, space, empathy, problem domain, solution domain
- 5. Design thinking. Problem domain: customer development approaches
- 6. Design thinking. Solution domain: brainstorming technics, prototyping, working with feedback
- 7. Prototyping technologies: SAP Build
Assessment Elements
- Quiz on the course theoretical material
- Multiple choice test
- In-class tasks, Project assignments, Final pitch
Interim Assessment
- 2021/2022 2nd module0.2 * Quiz on the course theoretical material + 0.1 * Multiple choice test + 0.7 * In-class tasks, Project assignments, Final pitch
Bibliography
Recommended Core Bibliography
- Hasso Plattner, Christoph Meinel, & Larry Leifer. (2011). Design Thinking : Understand – Improve – Apply. Springer.
- Michael Lewrick, Patrick Link, & Larry Leifer. (2018). The Design Thinking Playbook : Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems. Wiley.
Recommended Additional Bibliography
- Roberge, J., & Kumar, V. (2021). Vijay Kumar, 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization, Wiley, 2013.