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Обычная версия сайта
Бакалавриат 2021/2022

Дизайн мышление

Статус: Курс по выбору (Бизнес-информатика)
Направление: 38.03.05. Бизнес-информатика
Когда читается: 4-й курс, 1, 2 модуль
Формат изучения: без онлайн-курса
Охват аудитории: для своего кампуса
Язык: английский
Кредиты: 5

Course Syllabus

Abstract

Course Description a) Pre-requisites i. English language skills upper intermediate. ii. General understanding of the modern technological trends and technologies: internet of things, blockchain, machine learning, big data, predictive analytics, natural language processing, augmented/virtual reality iii. Basic understanding of the economics concepts: firm, profit, margin, market value, margin, marginal profit and marginal cost, project and operational p b) Abstract The course is focused on providing students with the understanding on the crucial and generic skills for the digital economy, such as: teamwork, empathy, - and mastering methodology of use-centric innovation management – design thinking. 2. Learning Objectives • Learning the basic concepts of project activities, and project management, team work. • Learning the design thinking methodology and accompanying concepts of user-centric customer development, methods of brainstorming, iterative prototyping and insight collection • Learning the basics of business model, digital transformation, business model transformation. 3. Learning Outcomes • Mastering the key concepts of design thinking methodology • Completing a group project on a topic provided by/agreed with lecturer using design thinking methodology • Presenting the project results and developing a prototype using prototyping technologies (SAP Build).
Learning Objectives

Learning Objectives

  • Learning the basic concepts of project activities, and project management, team work.
  • Learning the design thinking methodology and accompanying concepts of user-centric customer development, methods of brainstorming, iterative prototyping and insight collection
  • Learning the basics of business model, digital transformation, business model transformation.
Expected Learning Outcomes

Expected Learning Outcomes

  • Learning the basic concepts of project-management
  • Learning the basics of operational activities
  • Learning the 5 domains of business transformation
  • Learning the basic of Design Thinking Methodology
  • Learning customer development approaches
  • Learning brainstorming technics, prototyping, working with feedback
  • Working the final project: prototyping
Course Contents

Course Contents

  • 1. Introduction to project-management and project-oriented learning. Future of Work: the skills for XXI century.
    Introduction to project-management and project-oriented learning. Future of Work: the skills for XXI century.
  • 2. Project management vs operational activities. The concept of open innovations. The basics of business model.
    Project management vs operational activities. The concept of open innovations. The basics of business model.
  • 3. Digital transformation. 5 domains of business transformation.
    Digital transformation. 5 domains of business transformation.
  • 4. Design Thinking Methodology: principles, teams, space, empathy, problem domain, solution domain
    Design Thinking Methodology: principles, teams, space, empathy, problem domain, solution domain
  • 5. Design thinking. Problem domain: customer development approaches
    Design thinking. Problem domain: customer development approaches
  • 6. Design thinking. Solution domain: brainstorming technics, prototyping, working with feedback
    Design thinking. Solution domain: brainstorming technics, prototyping, working with feedback
  • 7. Prototyping technologies: SAP Build
    Prototyping technologies: SAP Build
Assessment Elements

Assessment Elements

  • non-blocking Quiz on the course theoretical material
  • non-blocking Multiple choice test
  • non-blocking In-class tasks, Project assignments, Final pitch
Interim Assessment

Interim Assessment

  • Interim assessment (2 module)
    0.7 * In-class tasks, Project assignments, Final pitch + 0.1 * Multiple choice test + 0.2 * Quiz on the course theoretical material
Bibliography

Bibliography

Recommended Core Bibliography

  • Hasso Plattner, Christoph Meinel, & Larry Leifer. (2011). Design Thinking : Understand – Improve – Apply. Springer.
  • Michael Lewrick, Patrick Link, & Larry Leifer. (2018). The Design Thinking Playbook : Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems. Wiley.

Recommended Additional Bibliography

  • Roberge, J., & Kumar, V. (2021). Vijay Kumar, 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization, Wiley, 2013.