2022/2023
Креативные технологии в сфере искусства
Статус:
Майнор
Кто читает:
Департамент менеджмента
Где читается:
Санкт-Петербургская школа экономики и менеджмента
Когда читается:
1, 2 модуль
Охват аудитории:
для всех кампусов НИУ ВШЭ
Язык:
английский
Кредиты:
5
Контактные часы:
40
Course Syllabus
Abstract
Theatres, museums, publishing and printing media, new media, design studios and other services use creative and digital technologies for the creation of cultural and creative goods to convey the symbolic values and meaning as well as to attract the audience. The museums become more interactive: usage of AR and VR technologies, animation, and the comprehensive digital transformation give an opportunity to co-create. New media produce digitalized creative content, create new meanings and produce new senses. The course is focused on usage of creative and digital technologies in traditional cultural organizations, such as museums, and in interactive media and production of content.
Learning Objectives
- to explain and discuss the concepts of culture, creativity, digital and creative technologies and the relationships between them;
- to place digital transformation within a range of cultural, social and economic contexts;
- to explain, interrogate and apply creative and digital technologies to arts, cultural industries and creative industries;
- to develop the skills of producing senses and to position the cultural and creative goods.
Expected Learning Outcomes
- to work in mini groups discussing the projects of creative startups and cases; to work in joint teams independently; to apply these techniques to a range of theoretical and practical concerns in the arts, cultural and creative industries;
- to apply these techniques to a range of theoretical and practical concerns in the arts, cultural and creative industries;
- to be able to create own ideas on start-ups in creative fields;
- to be able to understand the network and communication models of existing cultural and creative organizations from traditional cultural sphere and new media;
- to evaluate critically and creatively current issues and research in Cultural and Creative Industries.
- to operate terms of semantic producing and positioning of new goods;
- to operate terms, definitions and conceptions of digital transformation, digital products;
- to operate terms, definitions and conceptions of digital transformation, digital products and digital ecosystem
- to operate terms of semantic producing and positioning of new goods
- to be able to understand the network and communication models of existing cultural and creative organizations from traditional cultural sphere and new media
- to apply these techniques to a range of theoretical and practical concerns in the arts, cultural and creative industries
- to demonstrate a comprehensive understanding of digital transformation concerning cultural projects
- to evaluate critically and creatively current issues, research and cases in Cultural and Creative Industries
Course Contents
- Digital innovations in museums
- Producing in different areas
- Networking of cultural institutions
- Digital Museum Products: A Pandemic Experience
- Digital technologies in the exposition space of the museum
- Trends. Semantic positioning
- News production
- The city and its cultural and tourist code
