Бакалавриат
2021/2022
Основы международного бизнеса и менеджмента
Статус:
Курс по выбору (Экономика)
Направление:
38.03.01. Экономика
Кто читает:
Департамент мировой экономики
Где читается:
Факультет экономики НИУ ВШЭ (Нижний Новгород)
Когда читается:
3-й курс, 1, 2 модуль
Формат изучения:
с онлайн-курсом
Онлайн-часы:
10
Охват аудитории:
для всех кампусов НИУ ВШЭ
Преподаватели:
Виленчик Карина Анатольевна,
Гордин Дмитрий Алексеевич,
Карпова Наталия Станиславовна,
Креховец Екатерина Владимировна,
Тюшкевич Юлия Андреевна
Язык:
английский
Кредиты:
4
Контактные часы:
48
Course Syllabus
Abstract
The goal of the course “Fundamentals of International Business and Management" to enhance knowledge and skills of students in the field of world economy and international business. The course highlights and provides understanding of the key trends of the world economy, main issues of its scales and dynamics, international production and trade, as well as modern technological development and its impact on international markets and competition. The course explores the most important business players, forms and formats of corporate development, ways of growth and progress based on theoretical concepts and approaches, as well as major practical instruments of international management, marketing and leadership competencies. Special focus is done on management of international companies in view of technological changes, innovation activities, rise and rapid spread of Machine Learning Systems, normally called Artificial Intelligence (AI) and the transition to digital economy. It focuses on new requirements for corporate social responsibility, ESG’ considerations, cross-cultural concerns for sustainable business development. It presents a broad view of dynamic and deep changes in global business environment, digitalization of economy and society, transformation of globalization.
The course combines lectures and seminars, research, role-playing business games, round table discussions with business experts, as well as self-study of recommended educational materials – books, articles, business cases, video-lectures of management practitioners and theoreticians.
Learning Objectives
- Learning Objective To develop the competencies in the field of international business and management
- To introduce basic theoretical approaches and principles, the founders and key followers of management theory
- To understand core principles, ideas and instruments of international management.
- To give understanding of basic management functions
- To make overview of corporate structures, processes and procedures originating activities in global environment
- To emphasize the role of leaders and talents in making business client-centric, socially re-sponsible and sustainable
- Build up and stimulate an interest to the course and knowledge-formation process. Stimu-late self-work (cabinet and field studies) for in-depth understanding of the course material
- Provide an advice on the search in Internet of the most reliable, respectful and knowledge-based websites,web-pages and video-recourses
- Coach and consult students in research projects
- Motivate for excellent results of research projects and its presentations in-class
Expected Learning Outcomes
- Has enhanced problem-solving skills in management by offered set of analytical tools (i.e., theories, frameworks, concepts, and techniques).
- Interpret basic management functions, as well as structures, processes and procedures
- To give you an opportunity to refine oral and written communication skills, as well as ability to put competent questions, work effectively in teams, i.e. improve the skills essential to a business career.
Course Contents
- International business and the evolution of the global business environment
- Main Actors of International Business
- Challenges of International business environment
- Forms of growth and progress of international companies
- The World of International Company. Motivation and goals. Essence of Management.
- Management functions
- Organizational Design
- Management Thinking in XX century
- Management Thinking in XXI century
- Marketing as an integrating function of management of international companies
- Digital marketing in the practice of international companies.
- Innovative activities of international companies. Competition and competitiveness of international companies
- Peculiarities of doing business in different countries and regions
- International business in the context of global imbalances and the transformation of globali-zation. The future of international business
Assessment Elements
- Assessment of Class attendance
- Assessment of Class Activities (presentations)
- Assessment at Final examination/assessment (written)
Interim Assessment
- 2021/2022 2nd module0.3 * Assessment at Final examination/assessment (written) + 0.2 * Assessment of Class attendance + 0.5 * Assessment of Class Activities (presentations)
Bibliography
Recommended Core Bibliography
- Blandin A. Seven Principles Playbook for Sustainable Companies. Purpose, Planetary Boundaries, and Durable Value Creation/ Palgrave Macmillan Cham, 2026
- Industrial AI: from Pilot to Profit. Key Concepts, Success Factors, Use Cases and Market Mechanics, Boris Scharinger, 2026
- Kotler P. “ The Relationship between Marketing and Capitalism ”, August 25, 2016.
- Kotler, P. A Lifetime in Marketing: Lessons Learned and the Way Ahead, Journal of Marketing .2024.
- Machado C.F., Davim J.P. Entrepreneurship and Innovation/ Springer Cham, 2026
- Бобылев С.Н., Голяшев А.В., Григорьев Л.М. и др. - Мировая экономика в период больших потрясений - 978-5-16-017493-8 - НИЦ ИНФРА-М - 2026 - https://znanium.ru/catalog/document?id=480433 - 480433 - ZNANIUM
Recommended Additional Bibliography
- Piketty Thomas. Capital in the Twenty-First Century (translated by Arthur Goldhammer), 2017
- Sachs Jeffrey D. The Ages of Globalization. Geography, Technology, and Institutions, Издательство Института Гайдара, 2022.
- Walsh, John W. and Keller-Birrer, Valerie. Using behavioral economics in digital marketing to entice consumers. According to the 4 types of cognitive biases.