Бакалавриат
2021/2022
Информационный менеджмент
Статус:
Курс обязательный (Международный бизнес и менеджмент)
Направление:
38.03.02. Менеджмент
Кто читает:
Департамент менеджмента
Где читается:
Санкт-Петербургская школа экономики и менеджмента
Когда читается:
3-й курс, 1-3 модуль
Формат изучения:
с онлайн-курсом
Онлайн-часы:
14
Охват аудитории:
для всех кампусов НИУ ВШЭ
Язык:
английский
Кредиты:
3
Контактные часы:
26
Course Syllabus
Abstract
During this practically oriented data analysis module students will learn how computer programs are used for running predictive models and analytics. The main principal is to explore existing data to build new knowledge, forecast future behavior, anticipate outcomes and trends. Explore theory and practice, and work with tools like Python to solve advanced data science problems in management sphere.
Learning Objectives
- Collect, store, process and analyze data automatically with the use of scripting languages.
- Develop and apply new research methods of basic machine learning algorithms and ways to collect information using data mining techniques.
- Solve economic, financial and managerial problems using best practices of data analysis using modern computational tools
- Can identify the data needed for addressing the financial and business objectives.
Expected Learning Outcomes
- Choose methods adequately corresponding to the objectives of a research project
- Students should know how to: use ICT solutions in solving real-life problems, work together with other team members, develop personal knowledge and skills.
- Students should know how to: work together with other team members, develop personal knowledge and skills.
- Ability to choose tools, modern technical means and information technologies for processing information in accordance with the assigned scientific task in the field of management
- Collect, store, process and analyze data automatically with the use of scripting languages; develop and apply new research methods and ways to collect information using data mining techniques
- Students should apply planning and beginning to perform a research project requires an open and innovative mindset
Assessment Elements
- MOOCThe MOOC lasts for 4 weeks. Each student should register in the MOOC strictly within his/her corporate e-mail address (ending on @edu.hse.ru or @hse.ru) and your real First & Last names. The progress check and submission procedure are organized in LMS, where the student should attach both: 1. The screenshot of the MOCC grade page with progress and percentage which is given for each assignment. Screenshot should also capture in the same moment the top bar of the Coursera site interface with your profile name (real First and Last names). 2. The *.gif-file or small (up to 10 seconds) video-file where you capture the following path in real time in your account: your profile settings screen (with name and e-mail) -> the screen with your courses -> the screen with the MOOC -> screen with grades of the MOOC (all grades should be also visible: ensure the proper quality of the file). In case of late submit or not attaching at least one of the previous files in time or improper quality (non-readable grades page) of *.gif / video-file or fabrication of results (the lecturer and the study office manager can ask the particular student to log-in in his/her account in real time from the particular computer in order to check the trustworthy of the results): the student gets 0 (zero) points for the MOOC grade.
- FINAL PROJECTThe final grade for the Final Project is the sum of all points, according to provided criteria. Each group member of the certain group gets the same grade (the Final Project grade). Any kind of plagiarism is assessed as 0 (zero) points for the whole project. After the stage of submission, the best projects are transferred to public voting in Slack (among the course participants). The most voted project group gains one extra point (1 point per the whole project-group [precisely, each project-group participant gets 1 point divided by the number of project-group members]) that he/she can redistribute among all students (from the same course) in any proportion to their final grades (before rounding).
Bibliography
Recommended Core Bibliography
- Parker, J.R. (2016). Python: An Introduction to Programming, Mercury Learning & Information
- Vanderplas, J. T. (2016). Python Data Science Handbook : Essential Tools for Working with Data (Vol. First edition). Sebastopol, CA: Reilly - O’Reilly Media. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1425081
Recommended Additional Bibliography
- Cuesta, H. (2016). Practical Data Analysis - Second Edition: Vol. Second edition. Packt Publishing.
- Mueller, J. (2018). Beginning Programming with Python For Dummies (Vol. 2nd edition). Hoboken, NJ: For Dummies. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1689584