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Бакалавриат 2021/2022

Трансмедийный сторителлинг: нарративные миры, новые технологии и глобальная аудитория

Статус: Курс по выбору (Медиакоммуникации)
Направление: 42.03.05. Медиакоммуникации
Когда читается: 4-й курс, 3 модуль
Формат изучения: с онлайн-курсом
Охват аудитории: для своего кампуса
Язык: английский
Кредиты: 4

Course Syllabus

Abstract

Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for entertainment, advertising and marketing, or social change. Have you ever read a book, seen a movie, watched a television show, or played a game that centred around different aspects of a larger story or universe? You may be familiar with popular examples of such universes like Star Wars, Marvel, and The Walking Dead (to name a few). How do the professionals develop such expansive narratives? How do they ensure that each element stays true to the original story? How do they innovatively use different technologies to share the stories, grow audiences and create an active and involved community of fans? More and more, we are also engaging with elements or franchises of larger and more complex stories across a much more diverse range of platforms like interactive web experiences, social media communities, mobile devices, theme parks, and even augmented and virtual reality. A major challenge that current and future storytellers face is being able to engage different audiences in a story that is seamlessly told across all of these different platforms.
Learning Objectives

Learning Objectives

  • To help to design a strategy for developing and telling your own transmedia story.
Expected Learning Outcomes

Expected Learning Outcomes

  • To be able to create cohesive user experiences across different platforms.
  • To be able to evaluate existing and emerging technologies to share story with the world.
  • To be able to identify, understand, and engage different audiences in your stories.
  • To be able to shape ideas into compelling and well structured narratives and complex story worlds.
Course Contents

Course Contents

  • What is Transmedia Storytelling?
  • Creative Ideas Generation - Building a Storyworld.
  • Understanding a Transmedia Audience.
  • The Transmedia User Experience.
  • Using Creative Technologies.
  • Stories from Industry - Professionals’ Career Journeys and Advice.
Assessment Elements

Assessment Elements

  • non-blocking Assignment 1: What is your story?
    Submit your assignment and review 3 peers' assignments to get your grade.
  • non-blocking Assignment 2: Who are you telling your story to?
    Submit your assignment and review 2 peers' assignments to get your grade.
  • non-blocking Assignment 3: How is your story experienced?
    Submit your assignment and review 1 peer's assignments to get your grade.
  • non-blocking Assignment 4: How will you use technology to tell your story?
    Submit your assignment and review 1 peer's assignments to get your grade.
Interim Assessment

Interim Assessment

  • 2021/2022 3rd module
    0.25 * Assignment 1: What is your story? + 0.25 * Assignment 2: Who are you telling your story to? + 0.25 * Assignment 3: How is your story experienced? + 0.25 * Assignment 4: How will you use technology to tell your story?
Bibliography

Bibliography

Recommended Core Bibliography

  • Hassler-Forest, D., & Guynes, S. A. (2017). Star Wars and the History of Transmedia Storytelling. Amsterdam: Amsterdam University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1701493

Recommended Additional Bibliography

  • Rampazzo Gambarato, R. (2013). Transmedia Project Design: Theoretical and Analytical Considerations. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.96CB59E4
  • Renira Rampazzo Gambarato. (2012). Signs, Systems and Complexity of Transmedia Storytelling. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.283B99B