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Магистратура 2021/2022

Управленческая экономика

Направление: 38.04.02. Менеджмент
Когда читается: 1-й курс, 1 модуль
Формат изучения: без онлайн-курса
Охват аудитории: для всех кампусов НИУ ВШЭ
Прогр. обучения: Управление бизнесом в глобальных условиях
Язык: английский
Кредиты: 3
Контактные часы: 24

Course Syllabus

Abstract

This course introduces students with main usedul principles and models of economic theory for making managerial decisions. This course will be interesting and highly recomended for students with noneconomic background, who want study management or economic discipline in future.
Learning Objectives

Learning Objectives

  • The purpose of the course is to teach the students how to apply the principles and models of economic theory for making managerial decisions: 1) estimating and analyzing demand, 2) cost analysis, 3) smart pricing (price discrimination, tying, bundling, non-linear pricing), 3) competing in various market structures, 4) making decisions about product quality and differentiation.
Expected Learning Outcomes

Expected Learning Outcomes

  • Able to define different types of costs. Can calculate different types of costs. Able to use different methods of cost estimation.Understand and can use different methods of cost allocations.Understand the idea of budgeting. Able to define different methods of budgeting.
  • Understand different types of market structure. Are able to define and explain different types of market structure. Understand firm behaviour on perfect competition market. Able to explain different models of oligopoly
  • Understand principles of demand and supple model. Able to estimate and analyze demand. Understand algebra of profit maximization, can calculate maximum of profit for different types of demand functions. Understand types and strategies of price discrimination.
  • Understand theory and principales of perfect price discrimination. Able to define different types of auctions. Understand and can explain different types of smart pricing models.
Course Contents

Course Contents

  • Demand, Supply and Market Power
  • Perfect Price Discrimination, Auctions and Smart Pricing
  • Costs
  • Market structure
Assessment Elements

Assessment Elements

  • non-blocking Quiz1
  • non-blocking Quiz2
  • non-blocking Quiz3
  • non-blocking Quiz4
  • non-blocking Exam
Interim Assessment

Interim Assessment

  • 2021/2022 1st module
    0.1 * Quiz1 + 0.1 * Quiz4 + 0.6 * Exam + 0.1 * Quiz2 + 0.1 * Quiz3
Bibliography

Bibliography

Recommended Core Bibliography

  • Brian Pinder-Ayres. (2019). Financial Management. [N.p.]: RIBA Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2236627
  • Chattopadhyay, S., & Chatterjee, R. (2020). Understanding Auctions. Abingdon, Oxon: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2183802
  • Kolmar, M., & Hoffmann, M. (2018). Workbook for Principles of Microeconomics. Springer.
  • Perloff, J. M. (2018). Microeconomics: Theory and Applications with Calculus, Global Edition (Vol. Fourth edition, global edition). Harlow, United Kingdom: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1538006

Recommended Additional Bibliography

  • Haeringer, G. (2018). Market Design: Auctions and Matching. The MIT Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.b.mtp.titles.0262037548
  • Mukherjee, S. (2019). Microeconomics. [N.p.]: New Central Book Agency. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2239724
  • Schwartz, R. A., Maksimenko, T., & Carew, M. G. (2010). Micro Markets Workbook : A Market Structure Approach to Microeconomic Analysis. Hoboken, N.J.: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=319450