Бакалавриат 2022/2023

Введение в нейроэкономику: как мозг принимает решения

Статус: Курс по выбору (Совместный бакалавриат НИУ ВШЭ и ЦПМ)

Направление: 01.03.01. Математика

Кто читает: Факультет математики

Где читается: Факультет математики

Когда читается: 4-й курс, 2 модуль

Формат изучения: с онлайн-курсом

Онлайн-часы: 111

Охват аудитории: для своего кампуса

Преподаватели: Походня Наталья Витальевна

Язык: английский

Кредиты: 6

Контактные часы: 6

Course Syllabus

Abstract

Economics, psychology, and neuroscience are converging today into a unified discipline of Neuroeconomics with the ultimate aim of providing a single, general theory of human decision making. Neuroeconomics provides economists and social scientists with a deeper understanding of how they make their own decisions, and how others decide. Are we hard-wired to be risk-averse or risk seeking? How is a “fair decision” evaluated by the brain? Is it possible today to predict the purchasing intentions of a consumer? Can we modulate economic behaviour affecting the brain? Neuroscience allied to psychology and economics have powerful models and evidence to explain why we make a decision. Decision-making in financial markets, trust and cooperation in teams, consumer persuasion, will be central issues in this course in neuroeconomics. You will be provided with the most recent evidence from brain-imaging techniques (PET, fMRI and TMS), and you will be introduced to the explanatory models behind them.