Ведение бизнеса в Азии/Китае

Бакалавриат 2022/2023

Лучший по критерию «Полезность курса для расширения кругозора и разностороннего развития»

Статус: Курс по выбору (Управление бизнесом)

Направление: 38.03.02. Менеджмент

Кто читает: Департамент стратегического и международного менеджмента

Где читается: Высшая школа бизнеса

Когда читается: 4-й курс, 3 модуль

Формат изучения: без онлайн-курса

Охват аудитории: для своего кампуса

Преподаватели: Шапошников Сергей Вячеславович

Язык: английский

Кредиты: 4

Контактные часы: 40

Full Syllabus

Abstract

This course is designed to provide an overview of various aspects of doing business in Asia (China, South Korea and Japan). The course is logically divided into three main parts: 1. Globalization and international business; 2. The business context and business management- the overview the macro environment economies of China, South Korea and Japan, including the economy and culture, that affect business and management practices in each country. Such overview equips students with a firm basis to be able to analyze the key environmental factors that affect how business is conducted in those economies. 3. The practical aspects of doing business in China, South Korea and Japan - business opportunities and challenges facing foreign companies and business and management practices so students will gain an in-depth understanding of how to do business in those countries. In addition to broad knowledge of the region, assignments and projects will give students opportunities to further develop expertise in a selected country of his/her choice.

Learning Objectives

To basic brief knowledge of the economic history and current economic situation in China, South Korea and Japan
To become familiar with many of the major industries and companies in China, South Korea and Japan
To understanding of the business environment in China, South Korea and Japan
To recognize how management and cross cultural differences affect and impact on the ways of doing business in China, South Korea and Japan
To gain a working level of competence for engaging in international business activities in China, South Korea and Japan and with business people from these countries

Expected Learning Outcomes

• Ability: to use statistical data, analytical national and industry reviews, research publications, and the latest business news to analyze the current conditions of starting and expanding a foreign business and make strategic decisions regarding the ways of establishing a new business with foreign participation.
• Ability: to use statistical data, analytical national and industry reviews, research publications, and the latest business news to analyze the current conditions of starting and expanding a foreign business and make strategic decisions regarding the ways of establishing a new business with foreign participation.
• Knowledge: of political, economic, financial and cultural context of entering the Chinese, South Korean and Japanese markets and the unique opportunities and challenges of working in their business environments.
• Knowledge: of the political, economic, financial, and cultural context of entering the Chinese markets and the unique opportunities and challenges of working in their business environments.
• Knowledge: of the political, economic, financial, and cultural context of entering the Japanese markets and the unique opportunities and challenges of working in their business environments.
• Knowledge: of the political, economic, financial, and cultural context of entering the South Korean markets and the unique opportunities and challenges of working in their business environments.

Course Contents

Introduction Defining Globalization and International Business. (a) The Historical Perspective of Globalization of Business; (b) the Concept of Globalization; (c) The Reasons for Support and Criticism of Globalization; (d) Global Business Expansion Strategy; (e) the Concept of International Business and the Motives for International Business Expansion; (f) Strategy for Managing Business in the Globalization Era
Introduction to Economic History of East Asia (a) Rapid Economic Growth, (b) Rapid Structural Change and Changing Competitive Advantages, (c) Growing Regionalization and Internationalization of the Economies, (d) Social Dimensions and Consequences
Business Context and Business Management in East Asia (a) Environment and Market, Trend Analysis; (b) Competition; (c) Local Business Cultures and Management; (d) Nature of Entrepreneurship; (e) Marketing and Branding, Gender, Corporate Social Responsibility
China
Japan
South Korea

Assessment Elements

Group project
An important part of the course will be a business consulting project. Students will work in groups to provide business advices to company’s senior management on a market entry/expansion issue that company is facing. The grade for this component of the course will be based on a presentation (including Q&A) and a written report. Additional information will be provided in class. For a written report students should use appropriate formatting and citation style. Assignments are expected to be received by email no later than 11:59 p.m. on the due date. Late reports will not be accepted. Students will receive a grade of zero for failing to correctly upload an assignment and on time. This written assignment should be produced in 12-point, Times New Roman type, and 1.5-spaced, with tabs at the beginning of paragraphs, minimum number of pages is 15. The assessment will be based on oral presentation and a written report: (1) Knowledge of main concepts/ theories applied in relation to international business; (2) Application of main theories and concepts; (3) Quality of content (company, product, country, findings, etc.); (4) Design/ logical flow/ clear thesis and supporting data; (5) Delivery: Command of language/ Team work and response to questions.
Attendance
Class participation
Examination

Interim Assessment

2022/2023 3rd module
0.3 * Group project + 0.1 * Attendance + 0.2 * Class participation + 0.4 * Examination

Course Syllabus