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Магистратура 2022/2023

Международные спортивные коммуникации

Лучший по критерию «Полезность курса для расширения кругозора и разностороннего развития»
Лучший по критерию «Новизна полученных знаний»
Направление: 40.04.01. Юриспруденция
Когда читается: 2-й курс, 1, 2 модуль
Формат изучения: без онлайн-курса
Охват аудитории: для своего кампуса
Прогр. обучения: Международное и национальное спортивное право
Язык: английский
Кредиты: 6
Контактные часы: 36

Course Syllabus

Abstract

Sport is a global business. Now more than ever, sport communication professionals need to understand sport’s global reach in order to develop their full potential. Today, there is demand for people skilled in Sports Communications and Media Operations. Associations and teams want specific expertise to strength and grow media bases and event organizers want to enlarge the coverage and provide best ever service for their media clients. This module will cover the primary areas of communication and media operations in sports management. Sports-specific trends in public relations will be highlighted, along with specific examples. This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting events in the world including multisport events. Participants will learn about the essentials of media operations, television production, television rights management, photo operations. At the same time valuable aspect of SMM communications will be covered. This course will also include a thorough overview of how to draft an effective press release and promote international sport events
Learning Objectives

Learning Objectives

  • This course represents an international approach on sport communication, sport business or sport management. Provide the understanding on the overall planning, organization and promotion of the big sport events to the media to provide the best possible coverage of the event to the widest possible audience.
Expected Learning Outcomes

Expected Learning Outcomes

  • know special terminology communication, to be able to conduct oral and written professional communication in a foreign language; master critical scientific thinking skills
Course Contents

Course Contents

  • Topic 1. General Services and Press Operations at the International sport event
  • Topic 2. Media operations and Communication team management
  • Topic 3. Media Services overview
  • Topic 4. Venue media facilities and services
  • Topic 5. Event information service
  • Topic 6. Event web-site
  • Topic 7. Press Attaches and Athletes agents
  • Topic 8. Specific rules in this new communication territory
Assessment Elements

Assessment Elements

  • non-blocking активность
  • non-blocking экзамен
Interim Assessment

Interim Assessment

  • 2022/2023 2nd module
    0.4 * активность + 0.6 * экзамен
Bibliography

Bibliography

Recommended Core Bibliography

  • An Empirical Study of Multichannel Communication: Russian Pear Chats and Stories ; Эмпирическое исследование мультиканальной коммуникации: русские рассказы и разговоры о грушах. (2018). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.69A25299
  • Bartosik-Purgat, M. (2019). Digital Marketing Communication from the Perspective of Individual Consumers: A Cross-Country Comparison. Entrepreneurial Business & Economics Review, 7(3), 205–220. https://doi.org/10.15678/EBER.2019.070311
  • BATUM, T. P., & ERSOY, N. F. (2016). The Use of Social Media in B2b Marketing Communications: An Explatory Study on Turkish Companies. Journal of Economics & Administrative Sciences / Afyon Kocatepe Üniversitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi, 18(2), 139–151. https://doi.org/10.5578/jeas.36305
  • Bens, E. de, Golding, P., & McQuail, D. (2005). Communication Theory and Research. London: SAGE Publications Ltd. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=251598
  • Binder, J. (2007). Global Project Management : Communication, Collaboration and Management Across Borders. Aldershot, England: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=269279

Recommended Additional Bibliography

  • Alistair Brisbourne. (2013). Intercultural Communication: A New Approach to International Relations and Global Challenges by Houman A. Sadri and Madelyn Flammia . London : Continuum , 2011 . 317pp., £22.99, ISBN 9781441103093. Political Studies Review, (1), 101. https://doi.org/10.1111/10.1111/psr.2013.11.issue-1
  • Communication Theory and Research, edited by Denis McQuail, et al., SAGE Publications, 2006. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=334341.
  • Минасян, Е. Т., Professional English and business communication : учебник / Е. Т. Минасян, М. А. Пономарев, В. О. Мидова. — Москва : Русайнс, 2017. — 99 с. — ISBN 978-5-4365-1990-6. — URL: https://book.ru/book/924071 (дата обращения: 25.08.2023). — Текст : электронный.
  • Телешевская, А. М., Cross-Cultural Business English Communication : учебник / А. М. Телешевская. — Москва : КноРус, 2018. — 140 с. — ISBN 978-5-4365-2581-5. — URL: https://book.ru/book/930236 (дата обращения: 25.08.2023). — Текст : электронный.