Новостные рынки, управление контентом и определение новостной повестки

Магистратура 2022/2023

Лучший по критерию «Полезность курса для Вашей будущей карьеры»

Статус: Курс обязательный (Современная журналистика)

Направление: 42.04.02. Журналистика

Кто читает: Институт медиа

Где читается: Факультет креативных индустрий

Когда читается: 1-й курс, 3 модуль

Формат изучения: без онлайн-курса

Охват аудитории: для своего кампуса

Преподаватели: Антоненко Мария Николаевна, Поликарпова Виктория Анатольевна

Прогр. обучения: Современная журналистика

Язык: английский

Кредиты: 3

Контактные часы: 32

Full Syllabus

Abstract

In modern news production it is important to know the all the things connected with the workflow of the newsroom and the way journalists editors, producers operate as a single entity. The course offers students modern ways in the newsroom strategy - from setting up the newsroom to the management in content creation. The scope of knowledge represents the basic facts about newsroom management techniques, building up the news agenda for the media.

Learning Objectives

The students will learn the structure of the newsroom management, the approach to get the basic idea on how the newsroom operates both on TV and in the news agency. Special attention will be paid to the ways the news can be organized on the newscasts and newswires.

Expected Learning Outcomes

Be able to define the structure of various news coverage strategies
Be able to make news rundowns
Be able to plan news for media

Course Contents

What should we know about newsroom management?
Newsgathering strategies in the newsrooms
Agenda setting
News writing strategies
Newscast management
Changing world of multimedia
Hard and soft skill management: how to blend them together
Breaking news management

Assessment Elements

Individual task
Work during seminars and attendance
Final assignment

Interim Assessment

2022/2023 3rd module
0.3 * Individual task + 0.5 * Work during seminars and attendance + 0.2 * Final assignment

Bibliography

Recommended Core Bibliography

Mackay, R. (2018). JOURNALISM : Reporting, Writing, and Editing for New Media; [S.l.]: White Press Academics. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2268002
Marcus Maurer. (2017). Agenda-Setting. Baden-Baden: Nomos Verlagsgesellschaft mbH & Co. KG. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1895783

Recommended Additional Bibliography

Gane, N., & Beer, D. (2008). New Media (Vol. English ed). Oxford: Bloomsbury Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=277894
Hanitzsch, T., Hanusch, F., Ramaprasad, J., & De Beer, A. S. (2019). Worlds of Journalism : Journalistic Cultures Around the Globe. New York: Columbia University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2088004
Есиков, А. (2013). Сравнительный Анализ Систем Управления Контентом (Сontent Management System – Cms). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.5EEDD88C

Course Syllabus