Бакалавриат
2023/2024
Деловые коммуникации
Статус:
Курс обязательный (Управление цепями поставок и бизнес-аналитика)
Направление:
38.03.02. Менеджмент
Где читается:
Высшая школа бизнеса
Когда читается:
3-й курс, 2 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Язык:
английский
Кредиты:
3
Контактные часы:
30
Course Syllabus
Abstract
In today’s personal and professional world, communication is one of the most critical skills to develop. Your effectiveness in communicating ideas, feelings, instructions and thoughts is crucial to your success, especially in business. Communication is an activity, skill and art that incorporates lessons learnt across a wide spectrum of human knowledge.
Business Communication course is designed to introduce skills and practices that will help you communicate and develop communication strategy for your business and/or for business of your clients/stakeholders. As part of the program, we will explore how to communicate in written and oral form. We will look at the standard practices for communicating within and across business sectors. We will practice some of the fundamentals of business writing, including memoranda, email, business letters, and discuss how to be persuasive and engaging in these writings. Additionally, we will explore oral presentation as it exists in different professional contexts and settings.
Theoretical part of the course includes key concepts, frameworks and theories which being applied in combination with practical tasks will contribute to the development of your communication skills and competencies.
This course is designed to give students a comprehensive view of communication, its scope and importance in business as well as the role of communication in influencing the decision making process, also development of effective internal communications program.