2023/2024
Стратегический менеджмент
Статус:
Маго-лего
Когда читается:
1 модуль
Онлайн-часы:
20
Охват аудитории:
для своего кампуса
Преподаватели:
Гришунин Сергей Вадимович
Язык:
английский
Кредиты:
3
Контактные часы:
8
Course Syllabus
Abstract
The main objective of the course is to to provide students with a framework for understanding how companies develop and implement successful strategies to gain competitive advantage to the firm and increase its value. It also aims to develop general understanding of strategic planning processes, the role of a strategic leader, ability to create vision and mission statements that are ethically sound and address both economic and corporate social responsibility issues. The course is included into core compulsory courses. It is vital for getting knowledge and skills in creating new types of reports on corporate value and in structuring the information on strategic vision, competitive advantages, non-financial value drivers and strategic thinking of a firm.