2023/2024
Стратегии международных компаний
Лучший по критерию «Полезность курса для расширения кругозора и разностороннего развития»
Лучший по критерию «Новизна полученных знаний»
Статус:
Майнор
Кто читает:
Департамент мировой экономики
Где читается:
Факультет мировой экономики и мировой политики
Когда читается:
3, 4 модуль
Охват аудитории:
для всех кампусов НИУ ВШЭ
Язык:
английский
Кредиты:
5
Контактные часы:
76
Course Syllabus
Abstract
In strategic management, strategy is often perceived as an abstract category or a set of analytical tools.
This course offers a different perspective: strategy is viewed as a practical and context-specific discipline, inseparable from the specific organization, market, and institutional environment.
The course focuses not on which tools to use, but on how strategic decisions are made, why some strategies work while others don't, and how strategy is shaped, challenged, and reimagined in the face of uncertainty and global competition.
Learning Objectives
- Upon completion of the course, students: - understand strategy as a context-sensitive practice; - are able to analyze and justify strategic decisions in international business; - are able to apply strategic thinking both in an organizational context and in their own professional trajectory.
Expected Learning Outcomes
- Acquire necessary knowledge and skills to utilize most valuable practices of Strategic Marketing and Strategic Management;
- Articulate their own idea of what Strategy is;
- Command the necessary theoretical level of familiarization of the International Business Environment;
- Create their own Strategy for beginning of their Professional Life.
- Decide what incentives for business expansion are critical for various types of strategy;
- Learn the most important dimensions of Strategy in Nature, Society, Politics and Business;
- Understand the metrics of the Strategy success in the long run;
Course Contents
- Topic 1. What does it mean to "think strategically"?
- Topic 2. Strategy in a Real Context
- Topic 3. How Strategies Are Actually Formed
- Topic 4. Strategic Success and Long-Term Consequences
- Topic 5. How do we know that some particular Strategy was successful?
- Topic 6. Why and when build your own Strategy?
Assessment Elements
- EssayVolume - no more than 10 pages.
- ExamRetake is carried out if the student, after completing the course, did not score the required number of points for credit
- ClassworkObtaining an additional assignment is possible only in case of a respectful absence from classes (provision of a confirmation certificate is required)
Bibliography
Recommended Core Bibliography
- Harvard Business Review, Michael E. Porter, W. Chan Kim, & Renée A. Mauborgne. (2011). HBR’s 10 Must Reads on Strategy (including Featured Article “What Is Strategy?” by Michael E. Porter): Vol. [Academic Subscription]. Harvard Business Review Press.
- The idea factory : learning to think at MIT, White, P., 2001
- Медведев А.Г. - Международный менеджмент: стратегические решения в многонациональных компаниях - 978-5-9924-0082-3 - Санкт-Петербургский государственный университет - 2014 - https://znanium.ru/catalog/document?id=373785 - 373785 - ZNANIUM
- Международный бизнес: Учебник для вузов. Стандарт третьего поколения 3++ - 978-5-4461-0720-9 - Трифонова Н., Максимцев И., Майзель А., Пивоваров И. - 2018 - Санкт-Петербург: Питер - https://ibooks.ru/products/356239 - 356239 - iBOOKS
- Международный менеджмент : учебник для вузов / под редакцией Е. П. Темнышовой. — Москва : Издательство Юрайт, 2026. — 368 с. — (Высшее образование). — ISBN 978-5-534-17593-6. — Текст : электронный // Образовательная платформа Юрайт [сайт]. — URL: https://urait.ru/bcode/600354 (дата обращения: 02.07.2026).
- Новая корпоративная стратегия, Ансофф, И., 1999
- Поспелов В.К., Котляров Н.Н., Лукьянович Н.В. и др. - Международный бизнес - 978-5-16-015010-9 - НИЦ ИНФРА-М - 2022 - https://znanium.ru/catalog/document?id=386725 - 386725 - ZNANIUM
Recommended Additional Bibliography
- Becerra, M. (2009). Theory of the Firm for Strategic Management : Economic Value Analysis. Cambridge University Press.
- T.R. Reid. (2001). The Chip : How Two Americans Invented the Microchip and Launched a Revolution. Random House.