Магистратура
2023/2024
Методология в менеджменте: обзор методов
Статус:
Курс обязательный (Управление развитием бизнеса)
Направление:
38.04.02. Менеджмент
Кто читает:
Кафедра иностранных языков (Пермь)
Где читается:
Факультет экономики (Пермь)
Когда читается:
1-й курс, 1 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Преподаватели:
Божья-Воля Анастасия Александровна
Прогр. обучения:
Управление развитием бизнеса
Язык:
английский
Кредиты:
3
Контактные часы:
28
Course Syllabus
Abstract
The course introduces students to research and helps to find search skills, the need to collect information for research, process and analyze data using quantitative or exploratory research, and in order to draw a sample based on research results.
Expected Learning Outcomes
- Describe and define business research.
- Explain what is meant by scientific investigation, giving examples of both scientific and nonscientific investigations.
- Identify problem areas that are likely to be studied in organizations; narrow down a broad problem into a feasible topic for research using preliminary research.
- Develop Conceptual model of the Research
- Explain what is meant by a research design.
- Develop an appropriate research design for any given study.
- Explain how variables are measured.
- Operationally define (or operationalize) abstract and subjective variables.
Course Contents
- Introduction to research. Defining and refining the problem. Development of the Conceptual model of the problem area.
- Research Design. Methods of primary data collection.
- Measurement of variables: Operational definition. Measurement: Scaling, reliability and validity
Interim Assessment
- 2023/2024 учебный год 1 модуль0.25 * Express assignments at lectures + 0.3 * Final independent work + 0.45 * Seminar Tasks
Bibliography
Recommended Core Bibliography
- Business research projects, Jankowicz A.D., 2005
- Joe F. Hair Jr, Michael Page, & Niek Brunsveld. (2019). Essentials of Business Research Methods. [N.p.]: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2280258
Recommended Additional Bibliography
- Business research methods, Bryman A., Bell E., 2003
- Sreejesh, S., Anusree, M. R., & Mohapatra, S. (2014). Business Research Methods : An Applied Orientation. Cham: Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=621472