2023/2024
Торговая политика стран-регионов и конкурентоспособность компаний
Статус:
Общеуниверситетский факультатив
Кто читает:
Кафедра торговой политики
Когда читается:
3 модуль
Охват аудитории:
для всех
Язык:
английский
Кредиты:
3
Контактные часы:
64
Course Syllabus
Abstract
На дисциплине предусмотрен отбор, который проводится по результатам анкетирования подавших заявки студентов.
Selection procedure: Due to limited number of enrolled students there will be a questionnaire sheet for those who submitted an application.
In the framework of the global economy, the main role in international economic relations is exercised by multinational companies (MNCs). As major economic agents, MNCs execute global strategies in order to integrate national, regional and global markets. New knowledge fields, technological advances, development of the financial area are considered to be the cause of growing competitiveness among the MNCs, and nowadays the very essence of such competitiveness is changing. National trade policies remain the most crucial external factors that determine the success of companies on different national markets but digitalization becomes the driving force of all economic activities. This requires MNCs to fundamentally transform their strategies and operations. These factors define the logic of this course. Crucially, in recent decades, Russian companies began to enter external markets using foreign direct investment and taking control of foreign enterprises. The course includes real case studies for new entry strategies of Russian and EU companies into markets of regional groups.