Магистратура
2023/2024
Проектный семинар "Предпринимательство и инновации на глобальных рынках"
Лучший по критерию «Полезность курса для расширения кругозора и разностороннего развития»
Статус:
Курс обязательный (Международный бизнес в странах Азиатско-Тихоокеанского региона)
Направление:
38.04.02. Менеджмент
Кто читает:
Департамент менеджмента
Где читается:
Санкт-Петербургская школа экономики и менеджмента
Когда читается:
2-й курс, 1, 2 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Преподаватели:
Рождественский Игорь Всеволодович
Прогр. обучения:
Международный бизнес
Язык:
английский
Кредиты:
3
Контактные часы:
24
Course Syllabus
Abstract
This course is given in the form of seminars covering principal innovation and entrepreneurship activities in global markets. The course is closely linked to the thesis topics of the students and will help them identify core modern technologies and innovations which may contribute to their thesis project. The scope of technologies and activities will be mostly concentrated on digital technologies, their impact on business, education and society.
Learning Objectives
- To learn trends in modern technology and business innovations currently on the agenda
- To learn what is a technological singularity and how does it affect society, business and everyday life
- To learn advantages and challenges of modern technology
- To learn potential applications of new technological breakthroughs by thesis topics
- To learn potential applications of new technological breakthroughs by thesis topics
- To learn new technology backed entrepreneurship value chains and product hypotheses
- To get command of use of selected modern technologies in course work itself (essays, presentations etc)
- To get command of information search and cross-analysis using different sources – research publication and patent databases, business information databases and open media sources.
Expected Learning Outcomes
- Know what is modern technology landscape and how it affects business, everyday life and society
- Know what are modern technology entrepreneurship concepts
- Know basic trends in principal digital technologies – artificial intelligence, virtual and augmented reality, machine learning and blockchain
- Master product hypotheses formation and testing
- Master technology and information scouting
- Master use of modern AI instruments
Course Contents
- Modern innovation trends at global scale
- Modern entrepreneurship concepts and practices
- Landing: thesis work and technology scouting basics
- Artificial intelligence
- Virtual and augmented reality
- Machine learning and predictive diagnostics
- Blockchain
- Other relevant technologies: biotech, new materials, etc
- Product hypotheses – imagine a startup
Assessment Elements
- ReportsStudent reports on the subject projected on their thesis topic scope
- Activity
Bibliography
Recommended Core Bibliography
- Taleb, N. N. (2010). The Black Swan: Second Edition : The Impact of the Highly Improbable Fragility’. New York: Random House. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=737172
Recommended Additional Bibliography
- Dekkers, R. (2018). Innovation Management and New Product Development for Engineers, Volume I : Basic Concepts. Momentum Press.