Бакалавриат 2023/2024

Предпринимательство

Статус: Курс обязательный

Направление: 38.03.05. Бизнес-информатика

Кто читает: Департамент стратегического и международного менеджмента

Где читается: Высшая школа бизнеса

Когда читается: 3-й курс, 2, 3 модуль

Формат изучения: без онлайн-курса

Охват аудитории: для своего кампуса

Преподаватели: Кнатько Дмитрий Михайлович, Крупенич Елизавета Алексеевна

Язык: английский

Кредиты: 6

Контактные часы: 60

Course Syllabus

Abstract

This course is about entrepreneurship both from an economics and practitioners angle and shows how economics can contribute to our understanding of entrepreneurship. The course also sheds light on the societal impact of entrepreneurship and its utility for economic development. It further provides practical elements such as developing business models, designing market research frameworks, product development cycles, and raising seed capital.

Learning Objectives

• Gain a thorough understanding of how economics can contribute to entrepreneurship
• To enable students to design, structure, and execute the process of launching a new venture
• How social entrepreneurship creates impact and how to measure it

Expected Learning Outcomes

• Analyse viable business models
• Describe the theoretical insights and recent empirical findings of the economics of entrepreneurship
• Explain how entrepreneurship drives economic change and growth
• Outline the historical context and impact of social entrepreneurship
• Design market research frameworks, develop and evaluate business models

Course Contents

• The History of Entrepreneurship
• The Economics of Entrepreneurship
• The Entrepreneurship Ecosystem
• Social Entrepreneurship
• Business Models & Ideation
• Key Partners & Alliances
• Key Activities as an Entrepreneur
• Value Proposition (VP) & Unique Selling Proposition (USP)
• Customer Development
• Customer Relationships
• Product Development
• Distribution Channels
• Cost Structure
• Revenue Streams
• Finding Investment and Raising Finance
• Intellectual Property and Legal Matters

Assessment Elements

• Group project
• Exam
  The exam is held in the form of LSE exam test
• Tests
  Individual tests include multiple-choice questions and assess the student's mastery of the material studied in previous classes
• Individual homework
  Individual homework

Interim Assessment

• 2023/2024 3rd module
  0.4 * Exam + 0.3 * Group project + 0.15 * Individual homework + 0.15 * Tests

Bibliography

Recommended Core Bibliography

• Alexander Osterwalder Yves, Er Osterwalder, Yves Pigneur, Tim Clark, Ellen Di Resta, Michael Anton Dila, Remko Vochteloo, Victor Lombardi, Matthew Milan, Ralf Beuker, Sander Smit, Norbert Herman, Karen Hembrough, Yves Claude Aubert, Wim Saly, Frank Camille Lagerveld, Andres Alcalde, Alvaro Villalobos M, Bernard Racine, … Praveen Singh. (n.d.). Business Model Generation A Handbook for Visionaries, Game Changers, and Challengers.
• Drucker, P. F. (2015). Innovation and Entrepreneurship. Routledge.
• Sahlman, W. A., Hoffman, R., Andreessen, M., & Blank, S. G. (2018). HBR’s 10 Must Reads on Entrepreneurship and Startups (featuring Bonus Article “Why the Lean Startup Changes Everything” by Steve Blank). Boston, Massachusetts: Harvard Business Review Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1798805
• Shalley, C. E., Hitt, M. A., & Zhou, J. (2015). The Oxford Handbook of Creativity, Innovation, and Entrepreneurship. Oxford: Oxford University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=974520
• The new business road test : what entrepreneurs and investors should do before launching a lean start-up, Mullins, J. W., 2018
• Venture capital, private equity, and the financing of entrepreneurship : the power of active investing, Lerner, J., 2012

Recommended Additional Bibliography

• Advanced introduction to entrepreneurial finance, Landstrom, H., 2017
• Blinova, E. A. Innovative Entrepreneurship : учебное пособие / E. A. Blinova. — Самара : Самарский университет, 2022. — 68 с. — ISBN 978-5-7883-1752-6. — Текст : электронный // Лань : электронно-библиотечная система. — URL: https://e.lanbook.com/book/336587 (дата обращения: 00.00.0000). — Режим доступа: для авториз. пользователей.
• David J. Bland, & Alexander Osterwalder. (2020). Testing Business Ideas : A Field Guide for Rapid Experimentation. Wiley.
• Entrepreneurial finance : venture capital, deal structure & valuation, Smith, J. K., 2019
• Entrepreneurial finance, Smith, R. L., 2004
• Jonathan P. Allen. (2019). Digital Entrepreneurship. Routledge.