Бакалавриат
2023/2024
Ведение бизнеса в странах Латинской Америки и Африки
Статус:
Курс по выбору (Управление бизнесом)
Направление:
38.03.02. Менеджмент
Где читается:
Высшая школа бизнеса
Когда читается:
4-й курс, 3 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Язык:
английский
Кредиты:
4
Контактные часы:
40
Course Syllabus
Abstract
The economies of Latin America and Africa are playing an increasingly important role in the global economy and represent very significant consumer markets and investment locations for international business. To be a successful business leader, students need to have a solid understanding of the operating environment in these countries and the business opportunities and risks associated with them. The course covers the fundamentals of global strategy and provides an overview of the following topics: motivations for international expansion, strategies for global value creation, location strategy, timing of entry and modes of foreign entry. The course focuses on the major emerging markets of Latin America and Africa. The course provides an overview of the business environment in these markets, focusing on both challenges and opportunities. By studying the key business, political, economic, social, financial and cultural characteristics of some of the emerging markets, students will be able to recognise regional differences and realise opportunities by adopting appropriate business strategies. The course includes experiential exercises, case studies and presentations where students are expected to apply their business knowledge to address issues of doing business in emerging markets with a critical eye and a cross-disciplinary approach.
Learning Objectives
- to understand emerging markets in Latin America and Africa and their characteristics;
- to identify the main differences and similarities that characterize emerging economies;
- to analyze the challenges and opportunities presented by emerging economies;
- to describe the institutions of emerging economies that are relevant to managers and how they work;
- to explore distinct strategy options for emerging economies;
- to assess the risk encountered by firms operating in emerging countries;
- to develop entrepreneurial and cross-border business strategies for the emerging markets;
- to analyze the ethical challenges and issues of social responsibility common in emerging markets.
Expected Learning Outcomes
- To explain the importance of emerging markets for the world economy and international business;
- To understand international business strategy, company and its international business expansion; Foreign market identification and analysis; International business strategy formulation; Organization and international expedition strategies.
- To understand the key elements of the operating environment of the major emerging markets, including their socio-cultural, economic, political and institutional framework and evaluate their implications for international business;
Course Contents
- Globalization and international business. Globalization and globalization debate; Main drivers of globalization; Business in the global markets.
- International business strategy, company and its international business expansion; Foreign market identification and analysis; International business strategy formulation; Organization and international expedition strategies.
- Emerging Markets (EMs)
- Operating in Emerging Markets- Latin American countries
- Operating in Emerging Markets- African countries
Assessment Elements
- Group projectAn important part of the course will be a business consulting project. Students will work in groups to provide business advices to company’s senior management on a market entry/expansion issue that company is facing. The grade for this component of the course will be based on a presentation (including Q&A) and a written report. Additional information will be provided in class. For a written report students should use appropriate formatting and citation style. Assignments are expected to be received by email no later than 11:59 p.m. on the due date. Late reports will not be accepted. Students will receive a grade of zero for failing to correctly upload an assignment and on time. This written assignment should be produced in 12-point, Times New Roman type, and 1.5-spaced, with tabs at the beginning of paragraphs, minimum number of pages is 15. The assessment will be based on oral presentation and a written report: (1) Knowledge of main concepts/ theories applied in relation to international business; (2) Application of main theories and concepts; (3) Quality of content (company, product, country, findings, etc.); (4) Design/ logical flow/ clear thesis and supporting data; (5) Delivery: Command of language/ Team work and response to questions.
- AttendanceStudents are expected to attend every class.
- Class participationStudents are expected to actively participate in discussions.
- ExaminationFinal exam/
Interim Assessment
- 2023/2024 3rd module0.1 * Attendance + 0.2 * Class participation + 0.4 * Examination + 0.3 * Group project
Bibliography
Recommended Core Bibliography
- Doing business in emerging markets, Cavusgil, S. T., 2013
Recommended Additional Bibliography
- Case studies in global management : strategy, innovation and people management, , 2012
- Emerging issues in international business research, , 2002
- Global business : strategy in context, Willcocks, L. P., 2021
- International Business: Competing in the Global Marketplace, Hill, Ch.W.L., 2014