Бакалавриат
2023/2024
Создание и развитие международных бизнес-платформ
Статус:
Курс по выбору (Управление бизнесом)
Направление:
38.03.02. Менеджмент
Где читается:
Высшая школа бизнеса
Когда читается:
4-й курс, 3 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Язык:
английский
Кредиты:
4
Контактные часы:
40
Course Syllabus
Abstract
The course explores the dynamic and complex world of digital platforms and ecosystems that have transformed the global business landscape. It delves into the strategic considerations, competitive dynamics, and operational intricacies of platform-based businesses, with a particular emphasis on e-commerce, super-apps, and ecosystem competitiveness. Through this course, students will gain an in-depth understanding of how to analyze, engage with, and manage platform-centric business models in an international context.
Uber, Netflix, Apple & Google - all those global companies use platforms and ecosystems to drive their value to the global scale, while securing their competitive advantage. Students will learn what is platform strategy and how to build business advantages through a practical path in ecosystems building and growing (using practical cases of such market leaders as Avito, Ozon and Sber).