Бакалавриат
2024/2025
Цифровая трансформация бизнеса
Статус:
Курс обязательный (Международный бакалавриат по бизнесу и экономике)
Направление:
38.03.01. Экономика
Кто читает:
Департамент менеджмента
Где читается:
Санкт-Петербургская школа экономики и менеджмента
Когда читается:
3-й курс, 4 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Язык:
английский
Кредиты:
3
Course Syllabus
Abstract
The course is devoted to different aspects of digital transformation of business. The first module covers the history of industrial revolutions, a special attention is given to Fourth industrial revolution (Industry 4.0). Different sides of digital transformation are considered, many examples based on real companies are given. A part of the course covers revolution of IT platforms themselves. Considerable time is reserved for deep dive into modern technologies which usually being considered as a base of digital business transformation. Complex cases of successful and unsuccessful transformation of real companies are on the focus as well. Social and humanitarian consequences of digital transformation analyzed at the last module.
Learning Objectives
- Understanding the history of industry development from mid XVII century till now
- Knowledge about Industry 4.0, current status and expectations about further industry development processes
- Detailed understanding about 9 aspects of digital transformation
- Knowledge about 3 IT platforms and how they support the industry development
- Understanding of difference between digital companies and companies to be digitalized
- Ability to make an analysis of competitive landscape in a particular industry
- High level understanding of main technologies which drive digital transformation
- Understanding of social and humanitarian consequences of massive digital transformation
Expected Learning Outcomes
- Able to analyze an IT platform being used by a company and provide SWOT analysis for it
- Able to analyze different aspects of competitive landscape in a concrete business sector
- Able to analyze the process of digital transformation of a particular company
- Able to correlate a narrow technology with a particular point on the Gartner hype cycle
- Able to generate suggestions of technologies implementation in a company which needs to be transformed
- Has a high level understanding of the following technologies: cloud computing, data analytics, distributed ledger, VR/AR, bioinformatics, internet of things, machine learning
Course Contents
- Industrial revolutions
- Digital transformation
- Economics of innovation
- 3 platforms in IT
- Technologies overview
- Most demanded technologies
- Practice of digital transformation
Assessment Elements
- TestTest consists of 30 questions.
- Homework
- Guest LecturesDuring the course, we will have two guests speakers. Based on the presentation of guest speaker, students will receive an assignment that they should complete respecting deadline.
- Game/presentationFully representing the role and answering the question during the final game/presentation.
Interim Assessment
- 2024/2025 4th module0.25 * Game/presentation + 0.25 * Guest Lectures + 0.25 * Homework + 0.25 * Test
Bibliography
Recommended Core Bibliography
- Westerman, G., McAfee, A., & Bonnet, D. (2014). Leading Digital : Turning Technology Into Business Transformation. Harvard Business Review Press.
Recommended Additional Bibliography
- Schwab, K., & Davis, N. (2018). Shaping the Future of the Fourth Industrial Revolution (Vol. First American edition). New York: Currency. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1735840