Магистратура
2024/2025
Научно-исследовательский семинар "Межкультурная коммуникация в АТР"
Статус:
Курс обязательный (Международный бизнес в странах Азиатско-Тихоокеанского региона)
Направление:
38.04.02. Менеджмент
Кто читает:
Департамент менеджмента
Где читается:
Санкт-Петербургская школа экономики и менеджмента
Когда читается:
1-й курс, 3, 4 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для всех кампусов НИУ ВШЭ
Прогр. обучения:
Международный бизнес в странах азиатско-тихоокеанского региона
Язык:
английский
Кредиты:
6
Course Syllabus
Abstract
The course provides students with fundamentals of intercultural context together with complex knowledge of modern development of Asia. It is also devoted to communication between different cultures and includes the study of theoretical aspects of intercultural communication, covering the key-concepts with a wide variety of examples, supported by a comprehensive reading list. The course will focus on: differences between “interaction” and “communication”, “intercultural”, “multicultural” and “cross-cultural”; basic categories of Asian traditional cultures and their modern interpretations; stereotyping in the process of Intercultural Communication in Asia; national character and main features of Asian business etiquette; intercultural communication and dialogue of cultures in the sociocultural space of modern Asia. The course aims to equip students with a robust theoretical and practical understanding of intercultural communication, with a specific emphasis on the complex dynamics between APEC nations and the Russian Federation.
A significant portion of the course is dedicated to the nuanced study of cross-cultural interactions, encompassing pivotal theoretical frameworks within intercultural communication. This exploration will be supported by empirical case studies and an extensive, curated reading list.
In an increasingly globalized economy, the ability to interact effectively with colleagues, clients, and partners from diverse cultural backgrounds is a fundamental professional competency. This program moves beyond simple etiquette, delving into the deep-seated cultural dimensions—such as communication styles, context, power distance, and concepts of time—that shape business interactions.
Students will explore the theoretical foundations of intercultural communication and apply them to practical, real-world business scenarios. Key topics include managing multinational teams, conducting successful international negotiations, crafting persuasive marketing for different audiences, and developing strategies to prevent cultural misunderstandings that can derail projects and partnerships. The course emphasizes the development of cultural intelligence (CQ), fostering the skills necessary to interpret verbal and non-verbal cues, adapt one's communication approach, and build trust across cultural divides.
Ultimately, this course equips participants with the essential tools to become more effective, respectful, and successful global business professionals, turning cultural diversity from a potential challenge into a strategic advantage.
Learning Objectives
- • To equip students with robust theoretical frameworks for analyzing intercultural communication in a business context.
- • To develop a nuanced understanding of the diverse cultural, social, and business environments within the Asia-Pacific Region (APR).
- • To enhance practical skills for effective communication, negotiation, and management in multicultural APR contexts through case study analysis and research.
- • To critically evaluate cultural stereotypes and understand the dynamics of national business cultures and etiquette.
Expected Learning Outcomes
- Able to choose consciously interpersonal interaction strategies with representatives of countries and cultural bearers of Asia and Africa.
- be able to use the necessary language tools to discuss the given topics (problems) in the format of a monologue / dialogue / polylogue - be able to build structured statements using logical communications - be able to produce monological texts of different types (monologue-opinion, monologue-message, monologue-description, monologue-reasoning)
- Able to think critically and interpret the experience (personal and of other persons), relate to professional and social activities
- Students will be able to maintain civilized and efficient forms of collegial communication
- Learn to overcome culture shock and adapt to the international community.
- Use modern scientific approaches, models and methods for identifying cultures and build own behavior based on them.
- Develop an understanding of the cultural specifics of Asia.
- Analyze and adequately respond to various cross-cultural situations that arise in the process of interaction with representatives of Asian countries.
- Improve negotiation skills with representatives of ASEAN and China and Japan.
- Master the business etiquette standards adopted in Asia.
- • to prove the importance of the institutions formed over the years in modern politics, economy and public life, as well as to highlight the main features of the specific institutional systems of the countries of East Asia;
Course Contents
- Seminar 1-2. Introduction to the course.
- Seminar 3-4. The concept of communication
- Seminar 5-6. Psychological aspects of communication
- Seminar 7-8. Linguistic pragmatics.
- Seminar 9-10. Verbal channel of communication in intercultural communication
- Seminar 11-12. Nonverbal communication channels.
- Seminar 13-14. Managing business in China: negotiating with Chinese partners
- Seminar 15-16. Discourse of East and West cultures in the process of cross-cultural communication
- Seminar 17-18. Japanese person social life.
- Seminar 19-20. Attitude to work in Japan and person social life.
- Seminar 21-22. Stereotypes and prejudices in intercultural communication.
- Seminar 23-24. Intercultural communication and intercultural conflict.
Interim Assessment
- 2024/2025 4th module0.5 * Final Test + 0.3 * Group Presentation + 0.1 * In-class participation + 0.1 * In-class participation
Bibliography
Recommended Core Bibliography
- 9781841125916 - Trompenaars, Alfons; Woolliams, Peter - Business Across Cultures - 2004 - John Wiley & Sons - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=105142 - nlebk - 105142
- A GUIDE TO EFFECTIVE COMMUNICATION IN ENGLISH - Вертоградова Л.А., Манжелеевская Е.В., Милькевич Е.С. и др. - Южный федеральный университет - 2016 - https://znanium.com/catalog/product/990026 - 914160 - ZNANIUM
- ASEAN's diplomatic and security culture : origins, development and prospects, Haacke, J., 2009
- Cambridge handbook of culture, organizations, and work, , 2009
- Dumitraşcu-Băldău Iulia, & Dumitraşcu Dănuţ Dumitru. (2019). Intercultural Communication and its Challenges Within the International Virtual Project Team. MATEC Web of Conferences, 07005. https://doi.org/10.1051/matecconf/201929007005
- Erich H. Witte, Adrian Stanciu, & Klaus Boehnke. (2020). A New Empirical Approach to Intercultural Comparisons of Value Preferences Based on Schwartz’s Theory. Frontiers in Psychology, 11. https://doi.org/10.3389/fpsyg.2020.01723
- Gesteland, R. R. (2005). Cross-cultural Business Behavior : Negotiating, Selling, Sourcing and Managing Across Cultures. [Copenhagen, Denmark]: Samfundslitteratur Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=526885
- Intercultural business communication, Chaney, L., 2007
- Maass, A., & Cadinu, M. (2003). Stereotype threat: When minority members underperform. European Review of Social Psychology, 14(1), 243–275. https://doi.org/10.1080/10463280340000072
- Mark Snyder, Ellen Berscheid, & Elizabeth Decker Tanke. (1977). Social perception and interpersonal behavior: On the self-fulfilling nature of social stereotypes. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.FB3C2A7
- Салынская, Т. В., Business. Contacts across cultures and writing : учебное пособие / Т. В. Салынская, А. А. Ясницкая. — Москва : Русайнс, 2020. — 108 с. — ISBN 978-5-4365-5568-3. — URL: https://book.ru/book/937022 (дата обращения: 04.07.2025). — Текст : электронный.
- Турлова, Е. В. Business Communication : учебное пособие / Е. В. Турлова. — Оренбург : ОГУ, 2018. — 106 с. — ISBN 978-5-7410-2130-9. — Текст : электронный // Лань : электронно-библиотечная система. — URL: https://e.lanbook.com/book/159823 (дата обращения: 00.00.0000). — Режим доступа: для авториз. пользователей.
Recommended Additional Bibliography
- Chinese culture, Han, J., 2018
- Gender Stereotypes. (2018). Annual Review of Psychology, 69, 275. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsnar&AN=edsnar.oai.dspace.library.uu.nl.1874.362624
- S Cleary. (2021). Communication a Handbook Student Guide to Effective Communication 4e. Juta and Company [Pty] Ltd.
- Tatiana Seregina, Svetlana Zubanova, Viktor Druzhinin, & Guzalia Shagivaleeva. (2019). The Role of Language in Intercultural Communication. Space and Culture, India, (3). https://doi.org/10.20896/saci.v7i3.524