Влияние показателей роста на стоимость бренда Европейских и Американских компаний

In our research paper, we analyzed the effect of frim growth indicators on the brand value of the company. On the first stage of our research, we determined theoretical background of the brand valuation and firm growth indicators. On the second stage we analyzed, which indicators are most significant in the analysis of firm growth. On the third stage, we analyzed effect of growth indicators on the brand value of the largest United States and European companies. In addition, we compared effect of R&D expenditures and marketing expenditures on the brand value of the company. We compared influence of growth indicators on the value of brand on the subsamples of European and United States companies and on the subsamples of firms with high growth rates and low growth rates. We concluded that operating income growth has significant effect on the brand value and R&D expenses have significant effect on the brand value of the company. Sales growth showed negative effect on the brand value of firm and employment growth showed insignificant influence ion the brand value.