The International Management program hosted a two-day master class on Cross-Cultural Management by Barry Tomalin, Glasgow Caledonian University

The International Management program hosted a two-day master class on Cross-Cultural Management by Barry Tomalin, Glasgow Caledonian University (GCU London).

Barry Tomalin is a leading consultant and trainer in cross-cultural communication and international management, author of books and articles on language, culture and their role in management.

The master class covered the key concepts underlying cross-cultural communication, successful cases and failures in the practice of international companies, as well as recommendations for taking into account cultural specifics in decision-making, negotiations, communications, etc. in the conduct of international business.