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HSE Design Lab’s Branding DIY Construction Kit for Schools

HSE Design Lab have created a branding construction kit to modernise design in schools. Even non-specialists can use it to create a trademark style which could help promote their school more successfully. The Lab presented their project at the biggest international education conference in Moscow in September 2015, EdCrunch.  

 ‘We devised a kit for schools to design their own trademark style cheaply,’ explains HSE Design Lab’s Art Director Sergei Kleshchev. ‘Absolutely anyone can use it, you don’t need to be a designer.’

The principle of the kit is simple; the logo is formed out of the number, name and any distinguishing feature of the school. For example, a lycee which specialises in literature could use a photograph of Joseph Brodsky and a gymnasium which specialises in chemistry, the Periodic Table.

Once they have the logo, it can be used for the school’s insignia and, with selected colours and styles, on any surfaces - documents, school schedules, booklets, and for decorating the interior of the school.

The kit’s designers believe it will help to bring order to the chaos of school design as a whole. Some Moscow schools have already started to use the kit, like Prokrovsky Quarter School and School No. 1536.

 

 

See also:

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Second Season of ‘Parajanov—100’ Contest Launched at HSE Art and Design School

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HSE Art and Design School Opens First University Concept Store

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Role of Street Art in Urban Environment Discussed at HSE CREATIVE HUB

On July 22, the HSE CREATIVE HUB space hosted the ‘AGREED’ street art festival. This is the first collaboration between HSE Art and Design School students and the CHAIN ​​community. The event participants learned how street art changes the urban environment and also created their own artifacts in the form of special stickers and stencils.

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HSE Art and Design School End-of-Year Exhibition Opens at MMOMA

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