HSE Design Lab’s Branding DIY Construction Kit for Schools
HSE Design Lab have created a branding construction kit to modernise design in schools. Even non-specialists can use it to create a trademark style which could help promote their school more successfully. The Lab presented their project at the biggest international education conference in Moscow in September 2015, EdCrunch.
‘We devised a kit for schools to design their own trademark style cheaply,’ explains HSE Design Lab’s Art Director Sergei Kleshchev. ‘Absolutely anyone can use it, you don’t need to be a designer.’
The principle of the kit is simple; the logo is formed out of the number, name and any distinguishing feature of the school. For example, a lycee which specialises in literature could use a photograph of Joseph Brodsky and a gymnasium which specialises in chemistry, the Periodic Table.
Once they have the logo, it can be used for the school’s insignia and, with selected colours and styles, on any surfaces - documents, school schedules, booklets, and for decorating the interior of the school.
The kit’s designers believe it will help to bring order to the chaos of school design as a whole. Some Moscow schools have already started to use the kit, like Prokrovsky Quarter School and School No. 1536.
HSE Art and Design students, graduates, and curators have been participating in the World Brand Design Society international competition for several years. The winter of 2023/24 was no exception—several projects won in various categories.
As part of a continuing exploration of the national cultural context, the HSE University Art and Design School and the Russian-Armenian (Slavonic) University, in collaboration with the Sergei Parajanov Museum and the Artists' Union of Armenia, have announced the second open international online contest for collage in animation dedicated to the centenary of Sergei Parajanov’s birth.
In December, HSE University launched its first concept store—the HSE ART AND DESIGN STORE (part of the HSE Art and Design School). The new space offers ample opportunities for the successful implementation of design projects and features young and promising brands from students, graduates, and teachers of the HSE University Art and Design School.
Beginner-level specialists and students, as well as graduates of any university, regardless of geographical location, are invited to participate. Works can be submitted in the categories of Identity, Object Design, Illustration and Comics, Game Visuals, and Sound until January 21, 2024. Launched by the HSE Art and Design School in 2022, the competition collected more than 1,500 works in its first year. Its goal is to present a unified platform to host original ideas and spectacular projects in all areas of design, contemporary art, and fashion, as well as to draw the attention of the creative community to the development of professions in the industry.
The HSE Design Lab was named one of the winners in the Best Interior Solution project category of the Union of Moscow Architects for its project to renovate the interiors of the HSE University building on Maly Tryokhsvyatitelsky Pereulok. The awards were presented at the BUILD SCHOOL exhibition in Moscow, which ended on November 2.
In early October, the HSE Design Lab presented a new project at the HSE Art and Design School. A team of teachers and students has developed a navigation system for the G-Drive sports arena in Omsk. The ice stadium, which is home to the Omsk hockey club Avangard, opened in 2022 and seats 12,000 spectators.
‘In Search of the Key to the Past’: Students of HSE Art and Design School in Nizhny Novgorod Develop Collection of Souvenirs
The HSE Art and Design School in Nizhny Novgorod, together with the ‘Protected Quarters’ project to revive Nizhny Novgorod’s historical territories, have carried out the ‘Timeless’ creative project, which included a design laboratory and an educational programme. As a result of the creative workshop, students made concepts for souvenir products based on the local identity.
On July 22, the HSE CREATIVE HUB space hosted the ‘AGREED’ street art festival. This is the first collaboration between HSE Art and Design School students and the CHAIN community. The event participants learned how street art changes the urban environment and also created their own artifacts in the form of special stickers and stencils.
In early July, HSE ART GALLERY hosted the grand opening of the ‘Telling Stories. Big Data’ exhibition. The first part of this project has been exhibited at the Moscow Museum of Modern Art since the end of June. The exhibition will be open at both venues until August 13th.
At the end of each academic year, students of the HSE Art and Design School present an exhibition of their works. On June 30, the opening ceremony of this year’s exhibition, titled ‘Telling Stories. Big Data’, took place at the Moscow Museum of Modern Art (MMOMA). The exhibition unites students, graduates, and teachers of the HSE University Art and Design School and the Faculty of Creative Industries.