The new HSE University brandbook, approved by the Rector's order on June 1, 2022, now features university campus identities.
This section will allow campuses to use the new style for the design of layouts, official documents, web pages, presentations and other materials, which fully correspond to HSE concept of ‘four campuses—one university’.
‘Campuses now have the opportunity to introduce their own identity and their own logos. This will help them to solve the problems of proper positioning among the major universities of St Petersburg, Nizhny Novgorod and Perm while staying within the HSE University corporate identity and enjoying all its opportunities and advantages.’
The new brandbook provides detailed guidance on using the HSE corporate identity and, in addition to logos, includes fonts, color palettes, patterns, presentation templates, etc. It serves as a guide to printing and souvenir design, the use of photographs and the university mascot—the crow.
If you have any questions or suggestions on the use of elements of the HSE corporate identity, please contact the Visual Communications Office: firstname.lastname@example.org.
Arseniy Meshcheryakov on HSE University’s New Brand Book